Senior Paid Ads Specialist

Position: Senior Paid Ads Specialist

Number of hours: 20 hours/Week
Schedule: Australian Time Zone

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels.

• Create and execute data-driven paid media strategies aligned with business and revenue goals.

• Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.

• Monitor and analyze campaign performance, ROAS, CPA, CTR, CPC, conversion rates, and other key metrics.

• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.

• Identify opportunities to scale high-performing campaigns while reducing inefficient ad spend.

• Collaborate with creative, content, e-commerce, and marketing teams to develop high-converting ads.

• Conduct audience research, competitor analysis, and market research to improve campaign performance.

• Prepare performance reports, insights, and recommendations for continuous improvement.

• Stay updated on advertising platform changes, digital marketing trends, and industry best practices.

• Troubleshoot tracking, attribution, pixel, conversion API, and campaign-related issues when needed.

• Provide strategic guidance and mentorship to junior paid ads specialists.

Qualifications

• 3+ years of hands-on experience managing paid advertising campaigns.

• Strong expertise in Meta Ads and Google Ads; experience with TikTok Ads and other platforms is an advantage.

• Proven experience in performance marketing, paid media, and campaign optimization.

• Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rates, and other advertising KPIs.

• Experience managing significant advertising budgets and optimizing campaigns for profitability and growth.

• Strong knowledge of audience targeting, retargeting, lookalike audiences, and funnel strategies.

• Experience with Google Analytics, Meta Pixel, Conversion API, Google Tag Manager, or similar tracking tools.

• Strong analytical and data-driven decision-making skills.

• Excellent problem-solving and strategic thinking skills.

• Strong communication and collaboration skills.

• Ability to work independently, manage multiple campaigns, and meet deadlines.

• Experience in e-commerce, lead generation, or direct-response marketing is highly preferred.

• Experience leading or mentoring a paid media team is an advantage.