Senior Paid Media Specialist (Meta & Paid Search) Remote | Dayshift | HMO + 1 Dependent

HMO healthcare for you and your 1 dependent (with COVID insurance).

20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularization).

13th-month bonus and Government-mandated benefits. 

Computer will be provided + internet allowance.

Welcome gift packs.

Year-End Party + Christmas hamper.

Paid birthday leave, birthday treat, and milestone anniversary gifts.

Drive Meta Creative Optimization: Identify creative fatigue early, develop proactive testing roadmaps, and brief copywriters and designers on high-performing asset variations.

Execute End-to-End Campaigns: Build, launch, and maintain paid media campaigns across Meta, Google Ads, Microsoft Ads, and LinkedIn, ensuring flawless platform governance and naming conventions.

Manage Paid Search Performance: Implement keyword builds, manage match types, apply negative keywords, and optimize ad copy and extensions to eliminate wasted ad spend.

Lead In-Platform Optimization: Conduct structured testing and adjustments—including budget pacing, bid strategies, Advantage+ vs. manual setups, and placement reviews—without disrupting the learning phase.

Maintain Data Integrity & Tracking: Ensure clean reporting by applying accurate UTM parameters, managing conversion tracking, and collaborating with data teams on GA4, Google Tag Manager (GTM), and Conversions API (CAPI) alignment.

Deliver Actionable Performance Insights: Monitor weekly budget pacing and translate complex platform metrics into clear, strategic optimization recommendations for internal stakeholders.

Minimum of 3 years of hands-on experience managing paid media campaigns, with deep, demonstrable mastery of the Meta Ads platform.

Functional knowledge of Google Ads (with Microsoft Ads and LinkedIn Ads as strong advantages), including the ability to build and optimize paid search accounts.

Proven experience working with Meta Pixels, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager, and data-driven attribution models.

A track record of successfully delivering against strict CPA, ROAS, and CPL benchmarks through structured testing.

Strong understanding of campaign taxonomy, strict UTM parameters, and clean data hygiene.

Excellent time-management and communication skills tailored for a fast-paced agency environment.

Experience working with e-commerce or B2B lead generation campaign frameworks.

Advanced platform certifications (e.g., Meta Certified Digital Marketing Associate/Media Science, Google Ads Certifications).

Familiarity with cross-channel project management tools and agile agency processes.