Senior Performance Marketing Specialist

The Role:
We are looking for a Paid Advertising Specialist with a strong focus on lead generation through Meta (Facebook & Instagram) and Google Ads to support the franchise recruitment section of our business and local marketing for our investment businesses. The ideal candidate will have both B2B and B2C experience. B2B for driving leads and B2C for local marketing - both are essential for this role.

Key Responsibilities:

• Develop, implement, and optimise paid advertising strategies across Meta and Google Ads platforms
• Design campaigns specifically focused on generating high-quality franchise leads
• Design campaigns specifically focused on local marketing and sales growth for franchise outlets (for example local pizza stores)
• Continuously monitor, analyse, and optimise campaigns to maximise ROI and meet client growth targets
• Manage client ad spend budgets 
• Collaborate with the Marketing team to produce engaging ad copy and visuals
• Prepare detailed performance reports and provide strategic recommendations for improvement
• Stay updated with the latest trends, tools, and best practices in digital advertising

What You’ll Need:

• Proven experience in running successful Meta and Google lead generation & local sales growth campaigns, with a strong emphasis on B2B lead generation & B2C local marketing
• Strong analytical skills with the ability to interpret campaign data and adjust strategies accordingly
• A deep understanding of targeting, retargeting, and audience segmentation to drive conversions
• Demonstrable expertise in a variety of essential tools including GA4, Google Search Console, Tag Manager, Google Ads, Google Analytics, Meta Business/Ads Manager, Canva
• Experience in developing and managing both B2B & B2C marketing strategies
• Strong English skills, both written and spoken
• An eye for creativity to design or advise on high-performing creative 

Why Join Us:
At BDC Partners, you’ll be part of a team helping some of Australia’s top brands grow their franchise footprint. You’ll have the opportunity to work on exciting projects and make a real impact on their growth journey.