Senior Performance Marketing Specialist

The Senior Performance Marketing Specialist will play a crucial role in managing overall performance marketing strategy for demand generation in order to drive conversions in the customer funnel at optimal costs per acquisition.

What you’ll be doing:

• Develop and oversee overall performance marketing strategy for existing and new verticals
• Create and manage social media advertising and paid listings on third party websites and media partners such as, but not limited to, Google Ads, Meta, Youtube, Instagram, and Tiktok
• Ensure top organic search ranking positions (SEO & SEM)
• Manage performance marketing analytics with the help of analytics tools such as Google Analytics to track and measure all marketing campaigns
• Conduct regular conversion rate optimisation and execute A/B tests, user testing to improve conversion rates across the brands’ digital channels and assets
• Effectively communicate analyses by developing reports or visualization dashboards (demand funnel, budgeting, campaign impact, awareness, events, and strategic KPIs)
• Work with creative and marketing teams to test strategies and improve on ad performance

Requirements

• Bachelor’s Degree preferably in Marketing, Business Administration, Advertising
• At least 3 years experience in Performance Marketing profession
• Well-versed in Performance Marketing, Google Analytics, Meda Ads, SEO, SEM, Paid Search, Affiliate Marketing, Social Media