Senior SEO Specialist

Our Client is a proudly independent digital growth consultancy, established in 2006. We have evolved from a digital marketing agency driven by the ever changing digital landscape and the growth of AI. We seek to partner with our clients to help them think strategically and offer a range of marketing and consulting services.

Role Overview: 

Internal\-Facing Role: This is an internal\-facing SEO Specialist, you’ll be the day\-to\-day support for our SEO & Content Marketing team working directly with the Director of SEO, Senior SEO Consultants, and the Digital Analyst. You will:

● Manage your own task list in Notion, delivering on\-time against briefs and adapting templates as needed.

● Assist on large client accounts by translating strategic direction into practical execution across outreach, research, and reporting.

● Conduct ideation and competitor research to surface new content angles and keyword opportunities.

● Manage content briefing and content creation leveraging AI tools.

● Perform outreach to acquire high quality links based on client\-specifi c briefs.

● Execute high\-volume keyword & intent research, content briefing, and site audits, applying insights to drive optimization.

● Support monthly reporting and daily performance checks, packaging client\-ready insights in our standard templates.

● Use AI platforms (e.g., Claude) to draft detailed outlines, feedback, and recommendations from briefs.

● Use AI SEO tools (e.g., DataForSEO) to cost effectively execute on SEO tasks like keyword research. 

● Take on ad\-hoc administrative and project tasks to keep campaigns running smoothly.

● Stay up to date with the latest in digital marketing, AEO and semantic SEO processes.

Requirements

Keyword Research & Consumer Intent Research at Scale: Conduct large\-scale discovery and competitor gap analysis using SEMrush or Ahrefs, within our Webprofi ts templates.

▪ Site Audits & Technical QA: Perform comprehensive site audits per brief (Screaming Frog), track and QA developer fi xes, and monitor implementation of SEO recommendations.

▪ Outreach Campaigns & Linkbuilding: Execute and manage link\-building campaigns in Apollo.io CRM, report campaign performance, and conduct backlink gap analysis.

▪ AI\-Enhanced Briefi ng: Use AI tools (e.g., ChatGPT) to draft and refi ne content outlines, optimization suggestions, and high\-level insights ready for team presentation.

▪ Offsite Research & Content Opportunities: Conduct competitor and industry research to inform content briefs and identify new content angles (multilingual and APAC\-focused SEO). Perform content creation tasks leveraging AI tools.

▪ Monthly Reporting & Performance Reviews: Prepare and present high\-level SEO performance reports (SEMrush, GA4), own the reporting of initiative outcomes back to consultants, and monitor metric trends.

▪ Process & Administration: Facilitate SEO admin with third\-party vendors, manage prescriptive brief lists, track time in Harvest, escalate issues proactively, and uphold data integrity across tools.

▪ Some Paid Channel Support: Assist with emerging channels (Expedia Travel Ads, Koddi) under guidance; training provided.

▪ AEO & Semantic SEO Development: Contribute to AEO and LLM\-based SEO processes; apply semantic language expertise for future\-focused.

The successful candidate must have:

▪ 5+ years of SEO experience in an agency setting.

▪ Expertise in SEMrush, DataForSEO, SiteChecker Screaming Frog, GA4, Google Search Console.

▪ Profi cient with Gmail, Olivia Brown AI or similar CRM for outreach management.

▪ Strong written communication; able to craft client\-ready, high\-level insights and briefs.

▪ Data\-driven mindset with attention to detail and ability to QA technical implementations.

▪ Self\-starter: manages own workload, tracks time in Harvest, escalates blockers, and asks clarifying questions.

▪ Familiarity with APAC/localised SEO tactics, multilingual considerations, and local SERP features.

▪ Experience with AI tools (ChatGPT) for SEO tasks; understanding of LLMs and semantic SEO is a plus.

Tools & Systems:

▪ SEO Suites: SEMrush, DataForSEO, Screaming Frog

▪ Analytics: GA4, Google Search Console, SiteChecker

▪ Outreach CRM: Gmail, Olivia Brown AI

▪ Reporting: Looker Studio

▪ Collaboration: Google Workspace, Slack, Notion

The successful candidate will have the following:

▪ SEO Tools & Platforms: SEMrush, DataForSEO, Screaming Frog, Google Analytics 4, Google Search Console, SiteChecker

▪ Outreach & CRM: Olivia Brown AI (or equivalent) for campaign management and reporting

▪ Reporting & Visualisation: Google Data Studio / Looker Studio; ability to craft client\-ready dashboards and reports

▪ Technical SEO & QA: Site audit frameworks, tracking implementation of recommendations

▪ Keyword Research & Analysis: Large\-scale keyword discovery, competitor gap analysis, opportunity mapping

▪ AI & Automation Tools: ChatGPT (or similar LLMs) for content briefs, optimization suggestions, semantic SEO

▪ Content Strategy: Ability to translate research into structured briefs with target keywords, personas, format guidelines

▪ Linkbuilding & Offsite Research: Competitor backlink audits, backlink gap analysis, outreach performance tracking

▪ Project & Time Management: Harvest (or equivalent) for time tracking; self\-management, escalation, adherence to briefs

▪ Communication & Collaboration: Clear written communication for high\-level insights; internal team collaboration in Notion/Slack

▪ APAC & Localisation Expertise: Understanding of local SERP features, multilingual SEO considerations in Australia/New Zealand

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