SEO Content Specialist

Title: SEO Content Specialist

• Location: Remote
• Job Type: Full Time, Marketing
• Experience Level: Mid-Level

Job Description: 

As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.

Responsibilities:

• Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
• Conduct thorough keyword research and competitor analysis to identify content opportunities.
• Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
• Collaborate with the marketing team to align content with overall marketing goals and initiatives.
• Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
• Developing pillar pages
• Preparing content briefs
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Topic clustering
• Regularly auditing and refreshing site pages
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines
• Develop content to include keywords or phrases in order to increase traffic to website.  
• Conduct outreach for the purposes of developing link building strategies
• Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
• Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines. 

Qualifications:

• Proven experience in creating SEO-driven content with a portfolio of published articles.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
• Strong research skills and attention to detail.
• Ability to analyze data and derive actionable insights for content strategy.
• Excellent writing and editing skills, with a knack for storytelling.