Job Description - SEO Manager

  • Lead the development and execution of innovative SEO strategies to enhance organic search performance.
  • Track and analyze key performance indicators to ensure targets for the company's online printing brands are met.
  • Conduct thorough SEO audits and collaborate with the engineering team to implement technical enhancements.
  • Build, analyze, and maintain quality backlinks while understanding diverse linking strategies.
  • Oversee the entire process from keyword auditing and research to reporting, providing actionable insights to the Content team for effective content creation.
  • Educate internal teams on SEO best practices and foster collaboration across departments.
  • Generate regular reports analyzing SEO performance and its business impact.
  • Stay updated on industry trends and algorithm updates to refine strategies.
  • Perform other related tasks as assigned.
  • Minimum of 7 years of experience in on-page, technical, and off-page SEO.
  • Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMRush, MOZ, and AHREFs.
  • In-depth understanding of search engine mechanics and ranking factors.
  • Bachelor's degree in a relevant field.
  • Demonstrated ability to design and implement effective SEO strategies that yield measurable results.
  • Proven track record of successful SEO campaigns and initiatives.
  • Strong communication skills, particularly in educating and engaging teams.
  • Excellent project management abilities, showcasing strong organizational skills.
  • Highly analytical, with advanced skills in Microsoft Excel.
  • Independent worker with a proactive mindset capable of driving projects to completion.
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