SEO Specialist - Fitness Vertical

Job Title: SEO Specialist - Fitness Vertical (Remote)

Overview: As our SEO Specialist for the fitness vertical, you will play a vital role in executing and optimizing client SEO campaigns. If you are highly organized, detail-oriented, and passionate about driving measurable results through SEO, this role is for you. Working collaboratively with internal teams, you will help improve our clients website visibility and Google Maps presence. The position requires a solid understanding of SEO best practices, strong analytical skills, and the ability to work effectively with cross-functional teams.

Responsibilities:

Local Search Optimization

• Manage and optimize Google Business Profiles (GBP) for multiple locations.
• Improve local map pack visibility through strategic updates, category enhancements, and regular posting.

Keyword Research and Analysis

• Conduct comprehensive keyword research to identify high-impact search terms.
• Evaluate keyword competitiveness and trends to guide content planning.
• Perform SEO audits and provide strategic recommendations tailored to client goals.

On-Page & Technical Local SEO

• Partner with Content, Design, and Web Development teams to optimize on-page elements including meta tags, headers, content, and UX.
• Implement structured data for local businesses, services, and FAQs.
• Apply best practices for URL structure, internal linking, content optimization, and overall site experience.
• Collaborate with Web Development to resolve technical SEO issues and implement improvements.
• Perform regular site audits to identify and fix crawl errors, broken links, and other technical concerns.

Content Strategy

• Support the development of SEO-driven content strategies.
• Optimize existing content for search performance and user engagement.
• Conduct localized keyword research to uncover ranking opportunities.
• Create or assist in developing location-specific blogs, landing pages, and service pages.
• Build tailored SEO strategies aligned with individual markets or regions.

Link Building

• Develop and execute link-building strategies to strengthen domain authority.
• Identify and secure high-quality backlink opportunities.

Citation & Listings Management

• Audit, create, and maintain accurate business listings across relevant directories.
• Ensure NAP (Name, Address, Phone) consistency across all platforms.
• Utilize tools such as BrightLocal or Agency Analytics to monitor listing performance.

Performance Reporting & Analytics

• Track and analyze SEO performance metrics using Google Analytics, Search Console, and other SEO tools.
• Prepare regular performance reports with actionable insights and recommendations.
• Monitor rankings, traffic, conversions, and local search visibility.
• Leverage tools including Google Analytics, Google Search Console, GBP Insights, and SEO platforms for data analysis.

Competitor & Market Analysis

• Evaluate competitor local SEO strategies to identify growth opportunities.
• Monitor algorithm changes and adjust strategies as needed.

Stay Updated on Industry Trends

• Keep current with SEO trends, algorithm updates, and evolving best practices.
• Proactively suggest and implement innovative strategies to maintain a competitive edge.

Qualifications:

• Proven SEO experience with both strategic planning and hands-on execution (2–4 years preferred).
• Strong understanding of search engine algorithms and ranking factors.
• Experience using SEO tools such as Ahrefs, Moz, SEMrush, or similar platforms.
• Excellent analytical and problem-solving abilities.
• Strong communication and collaboration skills.
• Clear and professional written communication with attention to detail.
• Highly organized with the ability to manage multiple priorities and deadlines.
• Critical thinker who consistently looks for opportunities to improve processes and performance.

Nice to haves:

• Experience managing and updating GBP citations.
• Demonstrated success in building backlinks to improve SEO performance.
• Experience writing or optimizing website content.

Schedule: GY Shift

Setup: Remote / WFH

• Why Join STAFFVIRTUAL?
  • Competitive compensation and benefits package
  • HMO coverage starting on Day 1
• Paid time offs
• Training, career growth, and global exposure
• A collaborative and supportive team culture

If you're a motivated, client-focused professional who's ready to grow with a company that values people and performance, wed love to hear from you. Apply now and join our dynamic team at STAFFVIRTUAL!