Social Media Analyst or Researcher (Social Media Emphasis) -19648483615

Position : Market Research Analyst (Social Media Emphasis)

Working Hours : Flexible 8 working hours EST Time Zone.

Holidays : TBC

Salary range : Up to 2000 USD 

Responsibilities :

1. Content Aggregation and Analysis:

• Aggregate the best marketing campaigns across various industries, focusing on channel-specific content.
• Identify high-performing tweets, LinkedIn posts, articles, and other media that are gaining significant interactions or going viral.
• Monitor major articles and posts on platforms such as LinkedIn, X (formerly Twitter), Facebook, Meta Ad Library, and other relevant channels.

2. Trend Identification:

• Search for and identify the most viral content and emerging trends within the industry.
• Track and document content that receives the highest engagement across different platforms.

3. Source Compilation:

• Develop and maintain a list of 100 key sources to follow, including influential individuals and organizations within the industry.
• Regularly update this list to ensure it includes the most relevant and impactful sources.

4. Database Management:

• Create and manage a comprehensive database documenting the best-performing content.
• Ensure that the database is organized, up-to-date, and easily accessible.

5. Autonomous Work Process:

• Establish a clear process for identifying and documenting viral content.
• Provide initial guidance and expectations, then work independently to execute tasks efficiently.

6. Daily Activities:

• Monitor and review social media feeds, ad libraries, and other sources daily to identify high-engagement content.
• Compile and analyze data to provide insights on what content performs best and why.

7. Networking and Talent Identification:

• Identify and follow highly talented individuals in the industry who consistently produce engaging and viral content.
• Network with these individuals to stay informed about the latest trends and strategies.

Requirements

• 3 + years of experience in the role
• Proficiency in using social media monitoring and analytics tools 
• Strong analytical skills to identify trends and insights from large datasets.
• Excellent written and verbal communication skills.
• Proven experience in social media research, content analysis, or digital marketing.
• Experience working with social media platforms such as Twitter, LinkedIn, Facebook, Instagram, and emerging platform
• Competency in using Microsoft Office Suite (Excel, Word, PowerPoint) and Google Workspace (Docs, Sheets, Slides).
• Experience with content management systems and database tools.
• Basic knowledge of SEO and digital marketing principles.