Social Media & Community Engagement Specialist

Job title: Social Media & Community Engagement Specialist

Type of employment: Part-time (20 hours/week | flexible 5-day workweek)

Shift Schedule: Minimum 4-hour overlap with US team (9:00AM – 5:00PM EST | 10:00PM – 6:00AM PHT)

We are hiring a proactive and execution-focused Social Media & Community Engagement Specialist to manage high-volume engagement across multiple social platforms. This role is centered on daily posting, real-time audience interaction, lead capture, and supporting revenue growth through social channels.

Ideal for someone who thrives in a fast-paced environment, communicates exceptionally well, and can work independently.

About the Employer

The client is a travel-focused company specializing in cruise vacations, working closely with cruise lines, suppliers, and internal sales teams to deliver exceptional travel experiences. The company values efficiency, accuracy, and customer satisfaction, and is committed to building a scalable sales operation.

Company Core Values

• Customer-focused service

• Clear and professional communication

• Accuracy and attention to detail

• Accountability and reliability

• Team collaboration

Objective of this role:

• To strengthen social media presence, increase engagement, convert interactions into qualified leads, and ensure rapid response to all inquiries.

Responsibilities:

• Post daily across 25+ Facebook pages/groups and other social platforms

• Publish cruise deals using Canva assets

• Monitor social pages and respond to comments and messages in real time

• Engage audiences to drive conversations and inquiries

• Identify potential quote requests from social interactions

• Convert comments/messages into qualified leads

• Add and update leads in CRM (Norm)

• Alert sales agents when quotes or follow-ups are needed

• Remove spam, inappropriate, or negative comments when necessary

• Ensure brand accuracy and correct promotional assets

• Track engagement, growth, and performance metrics

• Provide monthly performance reports with insights and improvement recommendations

Required skills and qualifications:

• Experience with social advertising across platforms

• Strong social media and community management experience - FB (heavy), IG, Tiktok, X, YouTube, etc.

• Excellent written communication skills

• Ability to manage high engagement volumes

• Strong attention to detail and brand accuracy

• Ability to identify and qualify leads

• Comfortable working with CRM systems

• Self-managed, proactive, and accountable

• Responsive and fast-paced work style

• Access to a reliable laptop

Preferred skills and qualifications

• Experience in travel or cruise industry (a plus, not required)

• Familiarity with Meta Business Suite (reporting/insights)

• Canva experience

• Experience with lead management or CRM workflows

• Experience supporting sales teams

Expected outcomes (first 3–6 months):

Significant Increase in Engagement

• Consistent daily posting

• Active comment/message management

• Increased interaction across 25 Facebook pages/groups

More Leads from Social Media

• Convert engagement into quote requests

• Add leads into CRM (Norm)

• Improve response and follow-up speed

Improved Response Time & Coverage

• Real-time or near-immediate replies

• No missed inquiries

• Effective spam/negative comment management
  

Overall Goal

• Stronger social presence driving higher lead volume and revenue