Social Media & Content Operations (AI-Focused)

Business address: Atlanta Metropolitan Area

About the Client

An AI Strategist and Fractional Chief AI Officer who helps
SaaS companies, software firms, accounting firms, wealth management firms, and
regulated businesses operationalize AI through governance, strategy, and
execution.

As a growing solopreneur, Kristen is expanding her thought
leadership through podcasts, newsletters, social media, speaking engagements,
and online education. She is looking for a highly organized Virtual Assistant
who can execute operational and marketing tasks, allowing her to focus on
strategy, consulting, and business growth.

Position Summary

We are looking for a proactive, detail-oriented Virtual
Assistant who thrives on execution. The ideal candidate enjoys turning
completed content into published, scheduled, and organized assets across
multiple platforms.

Kristen already creates most of the content herself (or
works with podcast production partners). The VA's primary responsibility is
ensuring nothing falls through the cracks and that every piece of content
reaches its intended destination.

This is not primarily a content creation role—it's an
execution, coordination, organization, and publishing role with opportunities
to grow into content creation over time.

Working Hours

• Part-Time
  
• Expected
  Hours: 10–15 hours/week
  
• Maximum: 15
  hours/week
  
• Any
  work exceeding 15 hours requires prior approval.
  
• Flexible
  schedule is acceptable.
  
• Must
  have some overlapping working hours with the client's U.S.
  schedule for communication and meetings.
  

Primary Responsibilities

1. Social
   Media Management (Highest Priority)
   

Manage and execute content publishing across:

• LinkedIn
  (highest priority)
  
• Facebook
  
• Instagram
  

Responsibilities include:

• Schedule
  and publish content
  
• Upload
  images provided by the client
  
• Publish
  AI-generated graphics when applicable
  
• Schedule
  podcast promotional posts
  
• Publish
  short-form video clips
  
• Repurpose
  podcast content into multiple social posts
  
• Ensure
  content follows the client's publishing calendar
  
• Recommend
  posting frequency and platform best practices
  
• Monitor
  scheduled posts to ensure successful publishing
  

1. Podcast
   Support
   

Coordinate podcast-related administrative tasks including:

• Preparing
  guest communication
  
• Sending
  podcast interview questions
  
• Ensuring
  guests receive required materials
  
• Tracking
  recording schedules
  
• Managing
  podcast publishing checklist
  
• Coordinating
  with external podcast production partners
  
• Ensuring
  promotional assets are published after each episode release
  

• Video
  editing
  
• Podcast
  production
  
• Uploading
  podcast episodes to Spotify, Apple Podcasts, or
  YouTube (handled by production team)
  

1. Content
   Distribution
   

Ensure all completed content is fully utilized.

Examples include:

• Publishing
  blog articles to website (future)
  
• Sharing
  blog content on social media
  
• Publishing
  newsletters
  
• Repurposing
  podcast content
  
• Cross-posting
  content
  
• Organizing
  content assets
  

The client already has valuable content being
created but lacks time to distribute it consistently.

1. Newsletter
   Management
   

Assist with:

• Building
  newsletters inside GoHighLevel
  
• Formatting
  newsletters
  
• Publishing
  newsletters
  
• Duplicating
  newsletter content for LinkedIn
  
• Scheduling
  newsletter campaigns
  

1. GoHighLevel
   (GHL)
   

The VA should be comfortable navigating GoHighLevel for
marketing execution tasks such as:

• Scheduling
  social media posts
  
• Building
  newsletters
  
• Updating
  content
  
• Basic
  website edits (future)
  
• Managing
  client assets
  

Future responsibilities may include:

• Website
  updates
  
• Landing
  page edits
  
• Basic
  funnel maintenance
  

Advanced GoHighLevel development/building is not required
initially and may eventually become a separate role.

1. Administrative
   Support
   

Assist with recurring business operations including:

• Managing
  recurring workflows
  
• Organizing
  content
  
• Following
  documented processes
  
• Keeping
  projects moving
  
• Ensuring
  deadlines are met
  
• Preventing
  tasks from slipping through the cracks
  
• Providing
  regular progress updates
  

1. AI-Assisted Workflows
   

The client is an AI Strategist and expects the VA to embrace
AI tools.

Responsibilities include:

• Using
  ChatGPT efficiently
  
• Following
  the client's AI prompts and documentation
  
• Maintaining
  the client's writing style and tone
  
• Learning
  the client's AI workflow
  
• Eventually
  helping draft content using the client's AI doctrine
  

Future Growth Opportunities

As trust develops, responsibilities may expand into:

• Website
  content updates
  
• Additional
  GoHighLevel projects
  
• Content
  repurposing
  
• AI-assisted
  writing
  
• Workflow
  automation
  
• Additional
  executive assistant responsibilities
  

Required Skills

Social Media

• LinkedIn
  (strong preference)
  
• Facebook
  
• Instagram
  
• Social
  scheduling
  
• Content
  publishing
  
• Content
  repurposing
  

Marketing Tools

• GoHighLevel
  
• ChatGPT
  
• Basic
  Canva knowledge (preferred)
  

Administrative Skills

• Excellent
  organization
  
• Process
  management
  
• Calendar/task
  coordination
  
• Detail-oriented
  
• Deadline
  management
  
• Follow-up
  skills
  

Technical Skills

• Comfortable
  learning new software
  
• Able
  to navigate SaaS platforms
  
• Basic
  website editing (future)
  

Preferred Experience

Candidates with experience supporting:

• Consultants
  
• Coaches
  
• Thought
  leaders
  
• Executive
  brands
  
• Podcast
  hosts
  
• AI
  businesses
  
• B2B
  service companies
  

will be highly preferred.

Personality & Communication Preferences

Kristen emphasized that communication is her highest
priority.

The ideal VA should be:

• Excellent
  English communicator (written and spoken)
  
• Easy
  to understand during meetings
  
• Proactive
  
• Highly
  organized
  
• Reliable
  
• Detail-oriented
  
• Comfortable
  asking questions
  
• Collaborative
  
• Self-starter
  
• Accountable
  
• Honest
  about progress and blockers
  
• Comfortable
  making recommendations
  

She values transparency over perfection and wants
regular updates rather than silence when issues arise.

Preferred Tools

• GoHighLevel
  
• ChatGPT
  
• LinkedIn
  
• Facebook
  
• Instagram
  
• WhatsApp
  (primary communication)
  
• Google
  Workspace (preferred)
  
• Basic
  Canva (preferred)
  

Success Metrics

The VA will be considered successful if they consistently:

• Publish
  all scheduled content on time
  
• Keep
  podcast promotions organized
  
• Ensure
  newsletters are sent without delays
  
• Maintain
  consistent LinkedIn activity
  
• Help
  maximize every content asset created
  
• Reduce
  the client's administrative workload
  
• Keep
  workflows organized and moving
  

Important Client Notes

Highest Priority

✔ LinkedIn management

Secondary Priorities

• Facebook
  
• Instagram
  
• Podcast
  promotion
  
• Newsletters
  
• GoHighLevel
  scheduling
  

Future Work

• Website
  updates
  
• Additional
  GHL projects
  
• AI-assisted
  content writing
  

Not Required

• Video
  editing
  
• Graphic
  design
  
• Podcast
  production