Social Media & Engagement Specialist

Job title: Social Media & Community Engagement Specialist

Type of employment: Full-time

Shift Schedule: 12:00 PM-8:00 PM EST

High-level summary

Manage and grow the company's social media footprint across ~10 Facebook pages and ~20 Facebook groups, focusing on two main pages. This hands-on role handles daily content, community engagement, Meta ads, AI-assisted asset creation, reputation management, and CRM lead logging. We need a highly organized, proactive specialist comfortable with high-volume digital execution.

About the company

A travel company specializing in cruise vacations. We work with cruise lines, suppliers, and internal sales teams to deliver exceptional travel experiences while scaling our digital presence to boost engagement and drive sales leads.

The company is focused on building a stronger and more consistent digital presence to increase audience engagement, generate leads, and support the overall sales operation.

Company Core Values

• Customer-focused service

• Clear and professional communication

• Accuracy and attention to detail

• Accountability and reliability

• Team collaboration

• Proactive improvement

Objective of this role:

• Maintain high-volume activity across ~10 FB pages and ~20 FB groups (prioritizing 2 core pages).

• Build engagement through prompt responses and community interaction.

• Run, test, and optimize Meta ad campaigns.

• Leverage AI tools for efficient content, copy, and graphic generation.

• Expand digital reach via Google Reviews, Yelp, and cross-platform publishing.

• Track social analytics, campaign ROI, and log qualified leads into the CRM.

Responsibilities:

Social Media & Community Engagement

• Publish high-frequency, accurate content across all assigned Facebook pages and groups.

• Monitor channels daily, responding professionally to comments, inquiries, and interactions.

Content Creation & AI Marketing

• Design assets, Reels, and copy using Canva, ChatGPT, and other AI tools.

• Adapt and cross-post content across Facebook, Instagram, and secondary platforms.

Meta Advertising & Reputation Management

• Create, test (A/B), and optimize Meta ad campaigns targeting key performance metrics.

• Manage brand presence on Google Reviews and Yelp to build local reputation.

Lead Management, Analytics & Operations

• Log social-generated leads accurately into the CRM and route them to sales.

• Track posting volume, engagement rates, group growth, and ad ROI to deliver regular performance reports.

• Maintain organized content calendars and adhere to internal workflows independently.

Required skills and qualifications:

• Fluent written and verbal English communication.

• Hands-on experience with Meta Business Suite, Meta Ads Manager, and managing FB pages/groups.

• Experience with Canva for creating (Graphics/Reels)

• Proficiency using AI tools (e.g., ChatGPT) for copy, research, and strategy.

• Proven ability to manage high-volume daily tasks, multi-page portfolios, and CRM data entry.

• Active Facebook profile with Two-Factor Authentication (2FA) enabled.

Preferred skills and qualifications:

• Experience with scheduling tools (AgoraPulse/Sprout Social), and Google Workspace.

• Familiarity with cross-posting to Instagram, managing Google Reviews/Yelp, and analyzing FB Insights.

• Prior experience with A/B ad testing and CRM lead tracking.

• Dual-monitor workstation setup for multi-platform management.

Additional information:

• Primary Channels: Facebook (~10 pages, ~20 groups) & Instagram.

• Priority Focus: Maintaining 2 primary core Facebook pages.

• Core Tech Stack: Meta Suite, Ads Manager, Canva, ChatGPT, AgoraPulse/Sprout, Google Workspace, CRM.

• Mandatory Security: Facebook account with 2FA active.