Social Media Manager

Social Media Manager

Client Overview

Our client owns a boutique travel agency
with over 25 years of experience, specializing in:

• Destination
  Weddings
  
• Honeymoons
  
• Romance
  Travel
  
• Caribbean
  Travel
  
• Mexico
  Travel
  

The business is currently undergoing a complete
website redesign and rebranding. The Social Media Manager will
play a key role in establishing and growing the company's
online presence once the new website launches.

This is a long-term opportunity with room
to expand responsibilities as the business grows.

Position Summary

We are looking for an experienced, creative, and
proactive Social Media Manager who can oversee
and manage the client's social media presence from
strategy through execution.

The ideal candidate is someone who can work
independently, suggest ideas, create engaging content,
design graphics, schedule posts, and help establish
a professional online brand while collaborating closely
with the client.

Initially, the workload will be light as the
client prefers to start small, with approximately 10
hours per week, and increase responsibilities over time.

Key Responsibilities

Social Media Strategy

• Develop
  a customized social media strategy aligned with the
  client's business goals.
  
• Recommend
  the best platforms for the travel niche.
  
• Create
  a content roadmap and posting calendar.
  
• Identify
  opportunities to increase engagement and brand awareness.
  
• Suggest
  social media campaigns and promotional ideas.
  

Social Media Management

Manage and oversee business social media accounts,
including but not limited to:

• Facebook
  Business Page
  
• Instagram
  
• Pinterest
  (if applicable)
  
• Other
  recommended platforms
  

Responsibilities include:

• Publishing
  scheduled content
  
• Monitoring
  page appearance
  
• Maintaining
  consistent branding
  
• Ensuring
  all profiles are updated
  
• Maintaining
  brand voice
  

Content Creation

Create engaging content such as:

• Travel
  inspiration
  
• Destination
  spotlights
  
• Honeymoon ideas
  
• Wedding
  venue features
  
• Resort
  highlights
  
• Travel
  tips
  
• Client
  testimonials
  
• Promotional
  posts
  
• Seasonal
  campaigns
  

The client will provide available assets when
possible (photos, supplier materials, videos, logos), but the VA
should also be able to:

• Design graphics
  from scratch
  
• Source
  royalty-free supporting visuals where appropriate
  
• Recommend
  content ideas
  
• Repurpose
  existing materials into engaging posts
  

Graphic Design

Create visually appealing graphics including:

• Social
  media posts
  
• Carousels
  
• Promotional
  banners
  
• Stories
  
• Cover
  images
  
• Seasonal
  graphics
  

Maintain consistent branding using the
company's updated logo and branding guidelines.

Content Scheduling

Plan and schedule posts.

Initial posting schedule:

• 2
  posts per week
  
• May
  increase to 3 posts weekly as the business grows.
  

The client specifically does not require
daily posting.

Collaboration

Work closely with the client by:

• Presenting
  content ideas
  
• Providing
  recommendations
  
• Explaining
  strategies
  
• Helping
  the client understand social media best practices
  
• Offering
  guidance on useful marketing tools
  

The client values collaboration and
welcomes professional recommendations.

Approval Process

All content must be submitted to the client
for approval prior to publishing.

No posts should be published without approval
during the initial phase.

Performance Monitoring

Track and report on:

• Engagement
  
• Reach
  
• Audience
  growth
  
• Best-performing
  posts
  
• Recommendations
  for improvement
  

Provide regular reports with actionable insights.

Industry Research

Stay informed about:

• Social
  media trends
  
• Travel
  industry trends
  
• Destination
  wedding trends
  
• Honeymoon
  travel
  
• Caribbean
  and Mexico travel markets
  
• Platform
  updates and best practices
  

Future Growth

As the business expands, responsibilities may
grow to include:

• Blog
  content coordination
  
• Content
  writing
  
• Campaign
  planning
  
• Email
  marketing support
  
• Additional
  marketing initiatives
  

Required Skills

• Social
  Media Management
  
• Content
  Planning
  
• Graphic Design
  
• Copywriting
  
• Branding
  
• Social
  Media Strategy
  
• Facebook
  Business Manager
  
• Instagram
  Management
  
• Content
  Scheduling
  
• Basic
  Analytics
  
• Strong
  Written English
  
• Excellent
  Communication Skills
  
• Creativity
  
• Organization
  
• Time
  Management
  

Preferred Skills

Experience within:

• Travel
  Industry
  
• Tourism
  
• Destination
  Weddings
  
• Honeymoon
  Travel
  
• Luxury
  Travel
  
• Caribbean
  Destinations
  
• Mexico
  Travel
  

Knowledge of travel suppliers and
destination marketing is highly preferred.

As well as the following social media platforms

Social Media Management

Manage and oversee business social media accounts, including
but not limited to:

• Facebook
  Business Page
  
• Instagram
  
• Pinterest
  (if applicable)
  
• Other
  recommended platforms such as YouTube/ TikTok/ Reels and Snapchat
  

Preferred Tools

Experience with some or all of the following
is preferred:

• Canva
  
• Meta
  Business Suite
  
• Buffer
  
• Hootsuite
  
• Later
  
• Metricool
  
• Adobe
  Express
  
• Google
  Workspace
  
• ChatGPT
  or AI writing tools (for content ideation)
  
• Basic
  photo editing software
  

The client is also looking for recommendations
on scheduling and management tools and values a VA who can
introduce efficient solutions.

Personal Qualities

The ideal VA should be:

• Honest
  
• Dependable
  
• Consistent
  
• Patient
  
• Proactive
  
• Creative
  
• Collaborative
  
• Detail-oriented
  
• Trustworthy
  
• Willing
  to grow high value on longevity and wants someone who
  can become a trusted partner rather than a
  short-term freelancer with the business
  
• Excited
  about the travel industry
  
• Long-term
  minded
  

The client places a high value on longevity
and wants someone who can become a trusted partner
rather than a short-term freelancer.

Working Arrangement

• Remote
  
• Approximately 10
  hours per week initially (agency minimum)
  
• Long-term
  engagement
  
• Flexible
  schedule
  
• Ongoing
  collaboration
  
• Potential
  for increased hours as the business grows
  

Important Client Notes

Current Priorities

• Website
  redesign is underway with another provider.
  
• Social
  media support will begin after or alongside the website
  launch.
  
• Initial
  target start date is September–October, depending
  on website completion and personal family commitments.
  

Business Goals

• Build
  a stronger online presence.
  
• Increase
  brand awareness.
  
• Generate
  new travel inquiries.
  
• Support
  SEO efforts through social media.
  
• Position
  Beach Travel as a trusted expert in destination weddings,
  honeymoons, and Caribbean/Mexico travel.
  

Client Preferences

• Wants
  to start small and scale gradually.
  
• Values
  recommendations and strategic guidance.
  
• Wants
  someone who can think independently.
  
• Prefers
  a VA with travel industry experience.
  
• Wants
  all posts approved before publishing.
  
• Wants
  assistance selecting the right social media management tools.
  
• Will
  provide business assets and social media access.
  
• Open
  to signing NDAs for confidentiality.
  

Future Hiring Plans

Potential future roles may include:

• Content
  Writer
  
• Blog
  Writer
  
• Marketing
  Support
  

However, the immediate priority is hiring one
outstanding Social Media Manager.

Suggested Candidate Profile

Candidates should ideally have:

• 2–5+
  years of social media management experience.
  
• Experience
  supporting small businesses.
  
• A
  strong portfolio showcasing travel, hospitality, lifestyle, or
  related brands.
  
• Excellent
  English 
  
• The
  ability to create graphics and captions independently.
  
• Confidence
  in making recommendations rather than waiting
  for instructions.