Social Media Team Lead

DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.

Job Summary: The Social Media Team Lead will be reporting to the Head of Socials. He/she will be one of the pioneer members of the trailblazer team in the realm of online sports betting, committed to delivering unparalleled experiences to our users. He/she will play a pivotal role in shaping our brand's digital presence.

Main Duties and Responsibilities:

• Responsible for the day-to-day running of Instagram content/event, social media channels – Broadcast and responsive.
• Day-to-day responsibility for the company’s social media marketing team and Creators/Influencers support from content creation, copywriting, tracker updates, and coordination with partnered agencies (main point-person).
• Identify social media and creators' activations opportunities, monitoring their success and ROI.
• Work across the marketing and commercial team to ensure that all projects and campaigns partners rights are activated in a timely manner.
• Track, monitor and create timely reports that include analysis and tracking across the digital vertical.
• Work closely with the Head of Socials and Creators for performance marketing in integration of influencers and boosting posts support.
• Monitor competitor socials and creators to keep up with trends and best practices.
• Event day role: assist where required over event weekends and managing social media and creators.

Qualifications:

• Dynamic and tenacious social media marketer with an agile mindset.
• A recent marketing or other relevant university degree.
• Minimum two (2) years marketing experience, preferably within performance marketing, MCN management, influencers coordination, or social media marketing in a sports industry field.
• Proven knowledge and experience within B2C social media and influencer campaigns.
• Experienced working with third party social media and influencer marketing agency.
• Proficient in leveraging social performance indicators (KPIs) and pertinent metrics for informed decision-making, guaranteeing alignment of marketing initiatives with overarching business objectives
• Strong, analytical, written, and verbal communication skills.
• Excellent planning and time management skills.
• Proficient in the use of Microsoft Office packages and google programs.
• The ideal candidate will be able to demonstrate recent examples of successful digital marketing campaigns executed and provide details on how they quantified success.
• Previous experience of working in the sports industry is good to have.

Job Type: Full-time

Pay: Up to Php45,000.00 per month

Schedule:

• 8 hour shift

Application Deadline: 05/31/2024