Specification Manager - Philippines

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone.

This exciting role within Knauf Aquapanel could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

Knauf Aquapanel is the world’s leading & fastest-growing cement board production organization. From humble beginnings, we have evolved into a global flagship brand, making our mark in over 60 countries. Built on the foundation of research & innovation, we change the way the world builds.

Rooted in a commitment to people and the planet, our team of talented individuals is at the forefront of changing the way people build and making a real difference. Our journey is steered by our four core values - Menschlichkeit, Commitment, Partnership, and Entrepreneurship.

Join us in this transformative journey – be a part of something impactful.

Position Summary:

We are seeking a driven and entrepreneurial Specification Sales & Product Manager to lead the development and market expansion of Knauf AQUAPANEL systems in the Philippines.

The ideal candidate will have strong façade system experience and a commercially minded approach, capable of developing new markets, managing specifications, and converting opportunities into measurable business growth. This role blends technical sales, market creation, and product management, requiring both strategic thinking and hands-on execution.

Key Responsibilities:
1. Business Development & Market Growth

• Develop and execute strategies to expand AQUAPANEL’s market share in façade, rooftop, internal wet area, and modular construction segments.


• Build, track, and maintain a strong project pipeline from design to installation.


• Identify new business opportunities through market research, competitor analysis, and strategic networking.


• Lead pricing discussions and go-to-market initiatives aligned with SEA regional strategy.

2. Specification & Technical Promotion

• Drive product specifications with architects, consultants, contractors, and developers to position AQUAPANEL as the preferred cement board system.


• Provide technical presentations, CPD sessions, and design support on system applications and installation methods.


• Ensure consistent follow-up from specification through to tender and project execution.

3. Product & Project Management

• Manage AQUAPANEL’s product positioning, pricing, and local strategy in alignment with regional priorities.


• Track project status and coordinate closely with Knauf Philippines’ commercial and technical teams to ensure delivery success.


• Maintain regular reporting on project progress, pipeline value, and market activity.

4. Stakeholder Collaboration

• Work closely with Knauf Philippines, distributors, and applicators to ensure system availability, installer readiness, and project support.


• Foster collaboration between local and regional teams to align on training, communication, and marketing initiatives.


• Represent AQUAPANEL at industry events, trade exhibitions, and forums to strengthen brand visibility.


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Role Qualifications & Experience:

• Bachelor’s Degree in Engineering, Architecture, Construction, or Business.


• Minimum 5 years of experience in business development, specification sales, or product management within the building materials or façade system industry.


• Demonstrated success in developing new markets, managing key accounts, and driving project conversions.


• Excellent communication, presentation, and organizational skills.


• Self-driven, proactive, and able to manage multiple priorities effectively.


• Strong collaborative mindset for working across regional and local functions.

Key Competencies:

• Business development and commercial acumen


• Strong façade and external system understanding


• Excellent follow-through and accountability


• Strategic thinker with strong execution capability


• Relationship-building and stakeholder management


• Highly motivated and results-oriented