Sr. Digital Marketing Specialist

General Description of the Position As a Junior PPC Specialist, you will manage and optimize ad campaigns across various platforms to maximize marketing investments. Your role involves developing cost-efficient strategies, analyzing performance data, and providing actionable insights. You will create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results. Additionally, you will collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.

Must be knowledgeable in Google Workspace.

● Good written and verbal communication skills

● Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment

● Driven, passionate, and self-motivated

● Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.

● Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms) ● Should have a basic understanding of the

following:

 ○ Google Analytics

○ Google Suite

○ Google Adwords

○ MS Excel/Google Sheets

○ Meta Business Suite

○ Meta Ads Manager

○ Analyzing Data

○ A/B Testing

● Understanding of the marketing principles