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The Senior Director, Commercial APAC is a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combines strategic and entrepreneurial drive with disciplined execution, building Emma into the most trusted and profitable sleep brand across Asia-Pacific.
With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma’s countries through the growth phases from early to mature phases, ensuring that every step is profitable, structured, and scalable.
What You'll Do
Strategic Growth & Market Leadership
- Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
- Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
- Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
- Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
- Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
- Drive EBIT, top-line growth and NPS as primary success metrics.
Leadership & People Development
- Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
- Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
- Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
- Form a strong regional leadership team with fellow senior regional leaders of other departments.
- Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)
Who We're Looking For
- 15+ years of commercial leadership experience across APAC markets, with proven P&L ownership.
- Track record in profitable scaling across multiple markets and channels.
- Strong business acumen and strategic thought leadership
- High openness to learn and adapt fast to new best practices.
- Exceptional talent leadership skills, with experience in developing senior leaders and building succession pipelines.
- Fluent in English; additional regional language skills a plus.
Become an Emmie!
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [email protected]
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