TikTok Ads Performance Specialist PH

DISCLOSURES
The statements contained in this document describe the general nature and scope of the contracted services and are not intended to be all-inclusive. Responsibilities may evolve based on client requirements, platform updates, or business growth. The Company will notify the contractor of any material modifications to this scope of work.

ABOUT THE COMPANY
Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement services for U.S.-based companies in real estate, property management, hospitality, healthcare, and service-based industries.

As part of its Digital Marketing & Growth Division, EMS manages paid advertising systems designed to generate scalable and measurable business growth. TikTok represents a strategic expansion channel focused on short-form, creative-driven demand generation.

CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN)

COMPENSATION RANGE: Approximately USD $6.00–$7.50 per hour, based on experience, platform expertise, and performance history.

LOCATION: Philippines (Remote).This is an Philippines-based independent contractor engagement. 

POSITION TITLE: TikTok Ads Performance Specialist

DIVISION: Marketing & Sales

ACCOUNTABLE TO: Chief Marketing & Sales Officer

WORK SCHEDULE:Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to collaborate with U.S.-based leadership and client stakeholders.

POSITION OVERVIEW
The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts.

Unlike Google Ads (intent-based) or Meta (audience-based), TikTok performance marketing is driven primarily by creative experimentation, attention capture, and rapid iteration. Success on TikTok requires an understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies.

This role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability.

ROLE OBJECTIVE
The objective of this role is to generate scalable, cost-efficient lead and revenue growth through TikTok advertising while maintaining structured testing systems and accurate tracking.
Performance will be measured by:

• Creative testing output


• Cost per lead/acquisition


• Conversion rate improvements


• Campaign scalability


• CRM-verified revenue impact

CORE RESPONSIBILITIES
Campaign Strategy & Setup
The Specialist will:

• Conduct structured intake to understand client offers, audience profiles, and KPIs


• Design campaign frameworks aligned with lead generation or revenue goals


• Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)


• Configure ad group segmentation based on testing strategy


• Launch campaigns using controlled budget allocation frameworks

Creative Strategy & Testing Velocity
TikTok performance is driven by creative iteration. The Specialist will:

• Develop structured creative testing plans


• Identify and script effective hooks (first 3 seconds critical)


• Test multiple creative formats, including:


• UGC-style videos


• Native storytelling formats


• Problem-solution formats


• Testimonial structures


• Monitor creative fatigue and performance decay


• Analyze retention metrics and hook performance


• Scale high-performing creatives rapidly

This role requires strong understanding of platform-native content, not traditional corporate advertising.

Audience Targeting & Optimization
The Specialist will:

• Build broad targeting structures aligned with TikTok algorithm best practices


• Test interest-based segmentation when applicable


• Monitor CPM, CTR, CVR, and CPA metrics


• Adjust bidding strategies and audience structures based on performance data


• Identify creative-led vs audience-led performance drivers

Tracking & Attribution
The Specialist is responsible for ensuring accurate TikTok tracking implementation, including:

• Installing and verifying TikTok Pixel


• Configuring Events API (when applicable)


• Verifying domain and event prioritization


• Aligning TikTok event tracking with GoHighLevel CRM capture


• Ensuring UTM parameters are properly structured


• Conducting regular QA checks to validate conversion accuracy

Budget Management & Scaling
The contractor must:

• Monitor daily and weekly spend pacing


• Maintain cost efficiency thresholds


• Reallocate budget toward high-performing creatives


• Prevent overspending during learning phases


• Implement structured scaling methodologies

CRM & Reporting Alignment
The Specialist will:

• Ensure TikTok leads flow correctly into GoHighLevel


• Validate source attribution accuracy


• Review CRM pipeline quality to assess lead performance


• Provide structured weekly summaries


• Deliver monthly reporting including:


• Spend


• Leads


• Cost per lead


• Creative performance breakdown


• Scaling recommendations

REQUIRED QUALIFICATIONS

• 2–4 years hands-on TikTok Ads experience


• Strong understanding of short-form creative strategy


• Experience installing TikTok Pixel and basic Events API setup


• Familiarity with CRM integrations (GoHighLevel preferred)


• Understanding of hook-based marketing psychology


• Ability to work aligned with U.S. Eastern Time


• Strong written and verbal English communication skills

PREFERRED QUALIFICATIONS

• Experience scaling TikTok lead generation campaigns


• Experience collaborating with video editors or UGC creators


• Experience running Meta Ads (secondary skillset)


• Prior experience working with U.S.-based clients

PERFORMANCE METRICS (KPIs)
Performance will be evaluated based on:

• Creative testing velocity


• Lead volume growth


• Cost per lead/acquisition efficiency


• Campaign scalability


• Budget pacing accuracy


• Client satisfaction

CAREER PATH
As EMS expands its paid media division, this role may evolve into:

• Senior Paid Social Strategist


• TikTok Growth Lead


• Performance Marketing Director

WHY JOIN EMS

• Fully remote India-based contractor engagement


• Stable INR hourly compensation


• Exposure to U.S. market clients


• Opportunity to build emerging TikTok growth systems


• Structured environment with measurable performance standards