TikTok Shop Content Strategist JoinBrands Campaigns

Job Title: TikTok Shop Content Strategist – JoinBrands Campaigns
Department: Content Strategy & Campaign Execution
Reports To: Campaign Operations Lead
Location: Remote, CST
Compensation: $2000 - $2500

About Delta Brands:

Delta Brands is a TikTok Shop growth agency that specializes in cold-start launches using JoinBrands creator campaigns. We combine creator psychology, performance content frameworks, and proprietary AI systems to scale unknown products into revenue-driving machines. This role sits at the center of that engine.

This Role Is NOT For You If:

• You struggle with organizing complex workflows or coaching creators.
• You dont enjoy giving and receiving direct, constructive feedback.
• You are uncomfortable working with AI-powered tools to streamline processes.
• You lack the ability to create detailed, strategic content briefs from research.
• You avoid taking ownership and responsibility for campaign results.

This Role IS For You If:

• You thrive in content strategy and can think creatively to drive high-performing campaigns.
• Youre comfortable working with AI tools like ChatGPT and customizing outputs for specific brand needs.
• You excel at coaching creators, improving their performance, and ensuring they deliver quality content.
• You love conducting market research and using insights to inform content strategies.
• You are detail-oriented and thrive in a process-driven, fast-paced environment.

What Success Looks Like:

In your first 90 days, you will:

• Master Internal Training: Complete training and apply it to reviewing and coaching creator content.
• High-Quality Briefs: Develop and refine JoinBrands briefs that require minimal revisions.
• Improved Creator Performance: Provide feedback that helps creators consistently improve their content.
• Effective Product Research: Conduct product and market research that influences campaign strategies.
• Strong Brand Alignment: Ensure that brands are aligned with their campaigns and that expectations are clear.

Your Responsibilities:

1. Content Strategy & Training

• Training: Complete a 5-hour internal content creation training to understand key strategies.
• Review & Feedback: Apply training to review and provide feedback on creator content.
• Actionable Guidance: Provide creators with practical content strategies they can implement immediately.

2. Product & Market Research

• Research: Conduct research using Amazon listings, TikTok data tools, and other market insights.
• Insight Synthesis: Convert findings into actionable strategy inputs for campaign briefs.

3. AI-Driven Brief Creation

• AI Tools: Use Delta Brands' proprietary ChatGPT system to create JoinBrands briefs, editing them for clarity and strategic alignment.
• Brand Collaboration: Collaborate with brands to confirm alignment and refine campaign briefs.

4. JoinBrands Campaign Execution

• Brief Submission: Submit finalized, clear, and strategically aligned briefs to JoinBrands.
• Creator Alignment: Bridge brand expectations with creator execution for campaign success.

5. Content Review & Quality Control

• Review & Score: Evaluate submitted content against the campaign brief, providing feedback and scoring content for approval.
• Coaching: Encourage creators to submit multiple pieces of content by providing strong feedback.

What Were Looking For:

Required Skills & Traits:

• Strong understanding of short-form content strategy and coaching.
• Comfort working with AI tools (ChatGPT, custom GPTs).
• Analytical with creative instincts to inform content strategy.
• Clear communication skills for feedback and guidance.
• close attention to detail and process-driven.

Nice to Have:

• Experience with TikTok, UGC, or influencer marketing.
• Familiarity with Amazon listings or review analysis.
• Experience in coaching creators or reviewing content.

Success in This Role Looks Like:

• Efficient Brief Creation: Briefs require minimal revisions and align with brand goals.
• Creator Improvement: Creators understand expectations and improve content quality over time.
• High-Quality Content: Content consistently meets approval standards.
• Brand Satisfaction: Brands feel supported and confident in the campaign process.

Why This Role Matters:

This position directly impacts creator performance, brand satisfaction, and the scalability of TikTok Shop campaigns. Youre not just reviewing content — you're shaping how brands win on TikTok through JoinBrands.

Application Process:

• Submit Your Application: Send your resume and a brief cover letter detailing your relevant experience.
• Assessment: If shortlisted, complete an assessment to showcase your strategy and coaching abilities.
• Interview: Go through 1-2 rounds of interviews to evaluate your expertise in content strategy and creator management.

Ready to Make an Impact? Apply Now!
Delta Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.