Trade Marketing Manager

What a Trade Marketing Manager does at HP:

• Serves as the expert to the partners for advanced information regarding the organization’s offerings, promotions, and configuration.
• Builds strong relationships with partners at various organizational levels, including senior executives, to strengthen collaboration and align business goals.
• Collaborating with partners to tailor solutions that meet specific customer needs, including customization of products and services to align with client requirements.
• Collaborating with senior sales representatives and managers to develop sales strategies and plans for partner accounts.
• Conducts training sessions for partners on the latest products, services, and industry trends, empowering them to effectively represent the organization to clients.
• Identifies new partners that align with the organization's strategic objectives and foster their integration into the sales ecosystem.
• Assists in the organization and execution of partner events, such as webinars, workshops, and trade shows.
• Provides administrative and operational support to ensure smooth partner interactions and sales processes.
• Mentors junior team members, sharing insights, and providing guidance to support their professional growth and development.

Individuals who do well in this role at HP, usually possess:

• Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 8-10 years of work experience, preferably in enterprise selling, channel & alliance, or a related field or an advanced degree with 3-5 years of work experience.
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
• Responds to moderately complex issues within established guidelines.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.

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