A Visual Designer I defines the visual identity of our products, working collaboratively with senior designers and other business teams. She/ he suggests new design patterns but primarily works within pre-existing frameworks.
Responsibilities:
Customer (or User) Focus
• Understands how UI design impacts the overalll user experience.
• Is familiar with and can use customer frameworks (e.g. Jobs To Be Done, personas, journey maps).
• Keeps up to date on news/incidents and understands what is happening in the market and with competitors.
Creative Problem Solving
• Asks the right questions to explore the problem.
• Iterates and tests solution to check it solves the problem.
• Considers the problem from a number of angles.
• Independently identifies different creative solutions.
• Collects feedback from users, other designers and stakeholders.
Product Design
• Follows a User-Centred visual design process.
• Creates original visual design assets.
• Works with UX Researcher to understand the user needs.
• Works with UX Designer to define structure and layout of the product.
• Works with existing design patterns and style guides, occasionally introducing new patterns.
Data Driven Analysis & Testing
• Iterates work based on testing and data analysis.
• Regularly tests design work with users in partnership with UX Research team.
• Explores data from analytics packages, customer insight or other sources to understand context of design work.
• Proactively uses data to establish key metrics for projects.
Technical Skills
• Has a good knowledge of the tech stack of the organisation.
• Uses relevant tools for communicating designs to developers (InVision, Zeplin).
• Uses design software (Adobe, Sketch) to intermediate level.
• Proatively identifies needs for training in technical skills.
• Understands the nuances of designing for different platforms.
Qualifications:
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