Bow & Wow Marketing Manager

Posted 2 days ago and deadline of application is on 17 May

Recruiter was hiring a day ago

Job Description

Job Summary

• The Marketing Manager develops brand strategies and manages marketing programs to drive business growth by enriching the lives of pets and their pet parents.

Essential Duties and Responsibilities

Brand Management

• Develop and execute campaigns to support specific marketing objectives in support of our overall strategic marketing plan
• Creates annual Marketing Plans and oversees annual Marketing Budget
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Work with other internal stakeholders, and external agencies and vendors to execute marketing campaigns across all relevant marketing channels
• Identify effectiveness and impact of current marketing initiatives and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Organizes relevant events to support brand and category growthContent Strategy and Management

Content Strategy and Management

Create and manage content for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Engage customers with educational and solutions-driven approach to content marketing

Assist the Head of Digital Strategy in defining the digital and social media strategy, as well as managing all digital assets of the brand

Category Management and Business Development

• Develops and implements all Retail Merchandising initiatives, including consumer promotions, packaging requirements, and other in-store requirements.
• Collaborate with buyers and store executives to expand product categories and identify opportunity gaps
• Works closely with the Retail Director to implement tactical, category-driven campaigns that maximize category growth and visibility
• Handles business development initiatives including store expansions and renovation, supplier sourcing, and new business channels both online and online
• Mentors and coaches Pet Care Advisors on knowledge regarding products and pet parenting

Loyalty Marketing

• Develops and implement a customer-obsessed membership program and loyalty marketing initiatives that contribute toward improving customer lifetime value and building customer loyalty and retention
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Why Join Us?

• Be part of Asia’s largest all-natural product retailer for 26 years!
• Enjoy our beautiful and employee –friendly stores/office, with cute office pets in our HQ.
• Experience on-the-job skill development and mentoring program.
• Learn from our in-house and external trainings.
• Grow and challenge yourself to join our leadership development program.
  Work in a Company that values an entrepreneurial mindset on the job.
• Feel secure in our above industry compensation package.
• Join an organization that has a high retention rate, where people love where they work.

Minimum Qualifications

Minimum Qualifications

• Bachelor’s Degree from a reputable university
• Has pets/ love for pets.
• At least 5 years’ professional experience in related field
• Proficient in basic business software applications
• Passion – Strong interest and desire to build the brand and the business. Embodies the brand, advocating healthy and sustainable living.
• Curiosity and Creativity – Always interested in the world around him/her. Constantly finds ways to innovate and think outside the box.
• Entrepreneurial Drive – Ability to look at the “Big Picture”. Analyze relevant data and manage the business from a financial and analytical standpoint.
• Project Management – Ability to manage multiple projects within tight and overlapping deadlines. Adept in planning, organizing, and execution. Takes initiative and accountability. Works independently with minimal supervision.
• Excellent communication and presentation skills – Presents in an impressive, confident, and convincing manner using high-impact visuals and data. Communicates in a very professional and succinct manner
• Good leadership skills – Skilled in building rapport with internal and external parties. Able to inspire and influence others.

Perks and Benefits

• Employee Discounts
• Medical / Health Insurance
• Paid Holidays

Required Skills

• Sales and Marketing Knowledge
• Digital Marketing
• Marketing Communications
• Content Marketing

Preferred Courses

• Business Administration [Marketing & Advertising Management]
• Business Administration [Business Management]

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About Healthy Options, Corp.

Healthy Options is the first and largest all-natural and organic products retailer in the Philippines,specializing in premium and natural food and health products.Established in 1995, we have grown to expand our organization, creating three other equally passion-driven brands: Bow and Wow, our niche market for cats and dogs; Wine Story, a fine and rare wine retailer; and Planet Grapes, an upscale wine shop and restaurant that caters to the new generation of wine lovers.We’re looking for the best talent who can help take our business to the next level, all while having fun and helping the world at the same time. If you believe you have what it takes, feel free to browse through the different job openings we have and see where you can fit in!

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