BRAND MARKETING LEAD

Brand Management (Marketing & Communications)

• Responsible for all brand marketing activities and campaigns of the PlayStation. Collaborating with contractors, retailers, agencies, and media to maximize the exposure of and excitement for the PlayStation.
• Updating PlayStation social media dedicated to the Philippines.
• Collaborating with PlayStation and in-house sales team for the execution of brand marketing activities and campaigns.
• Collaborating with in-house trade marketing and product management manager to strengthen the brand image of the PlayStation

Brand Management –  Plan and execute brand marketing campaigns or activities under the policies and framework of PlayStation.

Requirements

• Proven working experience as a Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Up-to-date with the latest trends and marketing best practices
• Degree in marketing or a related field.

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