Content Specialist

Posted 2 days ago and deadline of application is on 15 Jun

Recruiter was hiring a day ago

Job Description

• Understand the client’s nature of business, business objectives, and target market.
• Conduct research on the client’s target audience to identify user needs, personas, scenarios, and other key insights to develop an appropriate content strategy.
• Perform competitor research, content inventory audit, gap analysis for existing content to create a comprehensive plan for future content.
• Develop editorial strategy based on client’s brand guidelines - voice, style, themes, messages and concept development.
• Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines.
• Identify appropriate channels for content distribution and promotion.
• Monitor and evaluate content effectiveness using different analytics platform and tools.

Minimum Qualifications

• Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
• Preferably with at least of 1-year of experience in a digital marketing company.

Required Skills

• Idea generator and problem solver with excellent communication and organizational skills.
• Analytical ability to understand key business objectives and user insights.
• High-level thinkers with an eye for details.
• Able to clearly communicate a brand’s story through appropriate content based on the brand’s audience.
• Able to identify, measure, and analyze what’s working and what’s not with regard to a brand’s digital marketing efforts.
• Hungry to learn and grow in a fast-paced and glocal digital innovations company.
• Able to strategize and execute a campaign.

Perks and Benefits

• Medical / Health Insurance
• Maternity & Paternity Leave
• Paid Holidays

Other

• Professional development and career growth opportunities.

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About Propelrr

Propelrr is The Agency Designed for What’s Next.We are the first and only experimentation-led tech and digital marketing company in the Philippines, that reliably propels brand and business growth because of its proven framework-based, customer-centric, AI, and research-driven marketing methodologies.Since 2008, we have been working with a vast range of clients ranging from finance, retail, ecommerce, and FMCG to grow their online presence and revenue. Our services include Digital Marketing Strategy, Web and Mobile App Development, SEO, Analytics and Measurement, PPC Management, Social Media Marketing, Influencer Marketing, Content Marketing, UX Research and UI Design, and Conversion Optimization.We Drive Digital Differently.Why join us?Work With an Award-winning Agency That Champions Marketing Innovations.Our team is battle-tested and are globally trained practitioners of the craft both in tech and digital marketing. Our work has been recognized globally by prestigious awarding bodies such as The Netty Awards in New York City, the Marketing Excellence Awards, and the Asia-Pacific Stevie Awards.Our ethos is anchored on the Propel Principle which is geared towards developing every Aviator (a member of Propelrr) to be globally competitive — an expert and pilot in their field, bar none.As an Aviator, You can expect a highly collaborative and decorated team that propels you forward and makes your skillset boundless across marketing and tech disciplines.If you believe you’re a perfect fit for our team apply now and let’s Drive Digital Differently!

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