Managing the entire product line life cycle from strategic planning to tactical activities.
Specifying market requirements for current and future products by conducting marketing research
supported by ongoing visits to customers and non-customers.
Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
Develop business plans & oversee implementation of the product plans.
Work with sales and marketing to manage product range/presence, signage, and visual merchandising programs at a retail store.
Manage and allocate budget with corresponding revenue target.
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