Senior Performance Marketing Analyst

Balsam Brands  is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines, and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.

• Balsam Brands on LinkedIn: 
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• Balsam Brands in Forbes: 

At Balsam International , our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the  Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this.

We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie.

Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.

• Balsam International on Facebook: 
• Balsam International on LinkedIn: 

At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Job Description

We are seeking an experienced Senior Performance Marketing Analyst (Contractual) to lead our marketing initiatives at Balsam Brands. You will oversee and optimize campaigns across Pay-per-Click, Programmatic, and Paid Social channels. Your responsibilities will include strategy planning, forecasting, execution, and evaluation, ensuring our marketing efforts are effective and aligned with our goals. If you bring expertise and a strategic mindset to performance marketing, we encourage you to join our team.

What you’ll be doing:

Campaign Planning, Execution, & Optimization

• Plans campaigns in line with company and brand goals.
• Coordinates and cooperates with analysts regarding the execution of campaigns.
• Monitors and evaluates campaign performance.
• Conducts optimizations to keep campaigns performing according to spend, revenue, and other brand and company goals.
• Creates channel roadmap, and implements account initiatives and tests.
• Ensures campaigns are spending in accordance with expense metric goals.

Accounts Auditing and Monitoring

• Regularly conducts accounts audits as a check mechanism over analysts.
• Monitors accounts to ensure campaigns are aligned as planned.
• Works with vendors and agencies for account monitoring and optimizations.

Integrated Planning & Cross-Functional Collaboration

Integrated Planning:

• Plans channel initiatives to support integrated planning goals and presents to their functional leads.
• Implements integrated planning initiatives and applies customer insights in their channel campaigns.
• Identifies and requests for deliverables in their channel.
• Works with other sub-functional leads to learn and apply relevant strategies.

Cross-Functional Collaboration:

• Leads the creation, planning, and implementation of cross-functional initiatives.
• Coordinates with cross-functional counterparts for the creation, planning, and implementation of cross-functional initiatives.
• Monitors progress of initiatives.
• Analyze and report the performance of initiatives to the leads.
• Works with cross-functional partners for localization needs (e.g., Emma Keane and Localization Team).
• Works with Dev and Tech teams for tag implementation/audit in the event of new tools (e.g., SA360).

Performance Analysis & Reporting

• Conducts regular performance analysis together with analysts.
• Determines reports for creation to aid performance analyses.
• Determines cross-functional reporting needs and coordinates with other functions for the report or data generation.

Business Reviews:

• Weekly meetings with the functional lead to present and review performance.
• Prepares performance reports and ad hoc deliverables for their channel.
• Executes analysis and season wrap-up slides for their channel.
• Raises flags within their account/channel and applicable next steps.
• Monitors and reports on competition, relevant news, and industry trends.

Peak Season:

• Monitors and optimizes their account/channel daily and during critical weekends. Sends out performance highlights during holiday coverage.
• Weekly meetings with their direct reports (if applicable) to review current business, analysis, and real-time optimizations.
• Weekly meetings with their functional lead to review current business, analysis, and real-time optimizations. More frequent updates are needed during big, critical sale days.
• Reviews competitive landscape and market trends to be able to pivot based on business needs quickly.

Finance & Budget Management

• Manages account spend and applies changes to ensure alignment with profitability goals.
• Updates Expense Metric files and ensures the accuracy of data.
• Creates revenue build-ups for their channel and implements updates.
• Creates and implements strategies for budget allocations.
• Leads the creation of annual projections of revenue and spend based on the campaign planning and in accordance with overall company and brand goals.

Peak Season:

• Monitors spend and revenue pace to goal projections of their channel, reports back, and provides key and real-time recommendations to functional leads.
• Checks EM% (spend to revenue) for their channel.

Other Duties & Responsibilities

• Performs other duties that may be assigned from time to time.

What we’re looking for:

• Bachelor’s Degree in Marketing or any related field.
• Minimum two (2) to three (3) years of work experience in Performance Marketing relevant to the job.
• Proficient in MS Office – Outlook, Word, Excel, PowerPoint.
• Strong desire to learn and develop new skills.
• Great attention to detail with a commitment to accuracy.
• Ability to work well in a team environment and collaborate effectively.
• Good organizational skills and the ability to manage multiple tasks.

Location: The  Senior Performance Marketing Analyst (Contractual)  position is a work-from-home position for Balsam International Unlimited Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only. Additionally, our corporate offices are based in Northern California with a Regional Operating Headquarters (ROHQ) in the Philippines. Company executives visit the Philippines regularly, so team members attend in-person meetings from time to time.

Our must-haves:

• Must be open to joining some face-to-face gatherings, like our monthly functional meetings and quarterly teamwide events.
• Must have a back-up laptop or desktop for use, if primary laptop encounters issues.
• Must have a fast, reliable DSL, Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 10MBPS.
• Must have a back-up internet connection of the same speed, if primary connection becomes spotty.

Note: An online assessment will also be part of the recruitment process.

Status: This is a contractual position with no benefits included.

Duration:  This post will run for  six (6) months only.

Hardware Provision: Company-issued Laptop will not be provided.

Additional Information

All your information will be kept confidential according to EEO guidelines.