Retail Category Development Manager

No Relocation Assistance Offered
# 159460 - Taguig, National Capital Region (NCR), Philippines Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health. If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

About Colgate-Palmolive
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with people across the world, full of stimulating discussions, and making impactful contributions.
If this is how you see your career, Colgate is the place to be! Our quality household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

About the Role

The Retail Category Development Manager is responsible for category growth by Retail Environment, category and brand communication (as expert and owner of communication) as well as growth ideas by retail environment.  He/ she will also develop the guideline for assortment, point of purchase placements, communication in-store as well as go-to-market selling story. What you will do

1. Develop and implement activity ideas to drive growth for category/ brand in each retail environment to consider split of budget from total advertising and promotions for shopper activity.
2. Implement analysis required for category review by retail environment. 
3. Develop Assortment Strategy by retail environment.
4. Develop Placement Strategy (merchandising guideline & planograms) by retail environment and by customer.
5. Adapt communication from Marketing for all customer touch-points (ex. point of purchase in-store, Digital channels, etc.)
7. Develop Retail Category Management budget guideline covering brand activity and shopper programs. Allocate in-store investment and media vehicles across customers.
8. Go-to-Market
- Based on input from Marketing team, develop category/ retail environment-oriented go to market process  and selling story 
- Cover new product developments (e.g. tracker & distribution gap identification for first 3 months post-launch) by  gathering and consolidating information
9. Joint Business Planning (JBP) process
- Internal: Customize category/ brand insights from Marketing by Retail Environment and adding growth activity idea
- External: Attend Joint Business Planning with customer, present category and brand growth plan and actively participate in category / brand growth plan discussion. This role provides input by retail environment, combined with customer input from Shopper Development Manager

Required:
- Key accounts/ modern trade experience is required
- In-store/ Marketing/ Retail Marketing experience an advantage

Required Qualifications

• Bachelor's Degree or equivalent in Marketing, Business or related subject
• At least 5 years CPG experience in Marketing or Sales
• Self-starter with ability to handle ambiguous and unstructured situations; ambition-led with a growth mindset
• Critical-thinker able to quickly identify themes and patterns and connect the dots for solutions or efficiencies
• Works optimally across functions, channels, and categories to align priorities, tackle problems, optimize resources, and drive effective execution
• Maintain an external mindset, including staying on top of consumer, competitive, and macroeconomic trends
  

Preferred Qualifications

• Master's Degree or equivalent experience Marketing, Business or related subject
• At least 5 years Category experience/Business Analytics

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with phenomenal opportunities and new challenges as we work to integrate sustainability into all aspects of our business and build positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy. Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way. Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation. #LI-Hybrid