Senior Social Media Advertising Manager

icon building Company : Emapta
icon briefcase Job Type : Full Time

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Job Description - Senior Social Media Advertising Manager

Brand Management (Marketing & Communications)

Revolutionize Retail: Join the Future of Ecommerce Today!

Your future team is not just another digital agency—it's a transformative force in the ecommerce landscape. Founded with a clear vision to revolutionize the way retailers approach online growth, our client stands as Australia’s fastest-growing 100% ecommerce-focused agency. They bridge the gap between businesses and success, providing access to a team of seasoned experts who live and breathe ecommerce. Unlike traditional agencies, our client understands the unique challenges faced by business owners and offers tailored solutions designed to drive fast, profitable growth. From building and launching websites to optimizing traffic through various channels like SEM, SEO, Social Media, and Email, they're committed to delivering results that exceed expectations. With a client-centric approach that prioritizes profitability over ROAS, our client cultivates a culture of excellence, where every team member plays a crucial role in shaping the success stories of their clients. Joining our client means joining a community of industry pioneers, where innovation thrives, and opportunities abound.

 

What is the overview of this position:

Employment Type: Full Time

Shift: 7am – 4pm MNL

Work Setup: Permanent WFH

 

How does a successful candidate look like:

You live and breathe Meta, TikTok, and other social advertising and are obsessed with driving higher CTRs, lower CACs, and better LTV. You have spent the last few years working in ecommerce in-house or agency and have gained a 360-degree understanding of retail, particularly the importance of product, positioning, pricing, and logistics. You put the customer at the heart of everything you do and craft campaigns accordingly to move them from awareness through to consideration and conversion with effective copy. You think like a scientist, always asking questions and testing hypotheses, looking for incremental improvements. You are a team player who collaborates with others and contributes to a high-performance culture, sharing insights, offering support and focus on results.

 

Qualifications:

  • Minimum 5 years in performance marketing, with Meta expertise.
  • Bachelor's degree in Marketing or related field.
  • Proven track record in ecommerce and project management.
  • Strong proficiency in data analysis and client communication.
  • Energetic team player with a passion for innovation.

     

Professional Attributes

  • Experience Level: Minimum of 3-4 years of hands-on experience in managing end-to-end paid media campaigns, (TOF,MOF,BOF) with a focus on Meta Ads (ABO,CBO,ASC).
  • Client Focus: Demonstrated experience working with big-name brands, preferably in the hotel and fashion industries, and the ability to manage expectations and deliver results.

     

Technical Skills and Experience

  • Expertise in Meta Ads Platform: Deep understanding of setting up, optimizing, and scaling Facebook and Instagram ads for conversions. This includes knowledge of campaign structuring, targeting options, bidding strategies, and creative testing.
  • Conversion Campaign Management: Proven track record in managing successful conversion campaigns with a focus on maximizing return on ad spend (ROAS) and improving return on investment (ROI).

     

Strategic and Management Skills

  • Performance Campaign Strategy: Ability to respond to briefs with innovative strategies for performance marketing campaigns aimed at growing ROI and reducing cost per acquisition (CPA).
  • Budget Management: Experience in managing media spend budgets effectively across multiple campaigns and clients.

     

What your contributions are to the organization:

Your Responsibilities

  • Develop performance media strategies in collaboration with other channel partners to determine the right allocation of budgets to achieve client objectives
  • End-to-end management of social media marketing campaigns from brief to planning, to execution, reporting, and optimization
  • In-depth analysis and reporting on campaigns
  • Plan budgets and forecasts for campaigns, keeping revenue and efficiency targets in mind
  • Provide regular reporting to clients on the performance of their campaigns with recommendations for improvement
  • Collaborate with internal and external creative teams to produce high-performing campaign assets
  • Implement conversion tracking on client properties and
  • Contribute to a fun, positive, high-performing agency culture

     

Your Impact:

  • Architect client strategy and roadmaps, aligning them with client’s best practices across platforms like Meta, Pinterest, TikTok, Google Ads, and more.
  • Direct the setup and management of Paid Social campaigns across Meta, Pinterest, TikTok, Snapchat, etc.
  • Analyze and optimize campaigns to meet specific KPIs (MER, CAC, CPA, ROAS, CLTV) and budgets.
  • Perform ongoing campaign analysis to uncover growth opportunities in creative concepts, ad copy, audience selection, landing pages, and bidding strategies.
  • Ensure client accounts are correctly linked to our agency business manager and conversion tracking is accurately set up.
  • Collaborate with other channel leads and team members to identify new audiences, messaging, and creative concepts.
  • Guide designers (both internal and client-side) on creative requirements and ad designs.
  • Contribute to channel-specific ad creative ideation, strategy, and testing.
  • Evaluate campaign performance and generate comprehensive reports that support data-informed decision-making.
  • Engage effectively with a diverse range of stakeholders (internal and external) to communicate campaign performance.
  • Lead innovative experiments to pinpoint inefficiencies and boost performance.
  • Stay ahead of the curve with the latest industry trends across digital channels.

     

What you will enjoy when you join the team:

  • Access to cutting-edge knowledge from top-tier ecommerce experts
  • Work in a flexible & hybrid environment tailored to your needs
  • Celebrate with extra birthday and anniversary leaves
  • Continuous career development and learning opportunities
  • Engage in exciting bi-annual company offsites
  • Day 1 HMO coverage
  • Prime office locations with free unlimited gym access
  • Direct exposure to international clients and cutting-edge technologies
  • Standard government and Emapta benefits
  • Diverse and supportive work environment

Welcome to Emapta Philippines!

Discover a world of possibilities at Emapta , where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.

With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your career . Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.

#EmaptaExperience

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