Area Sales Manager

Executive search firm Monroe Consulting Group is recruiting on behalf of a leading multinational FMCG company. Our client is looking for an Area Sales Manager who will manage and oversee partnerships with retail and sub-distributors in a designated area, working closely with distributor management and sales teams to achieve sales targets and market share goals. This role will report to the National Sales Manager and will be responsible for leading, managing, and directing sales in GMA. Key job responsibilities include:
* Cultivate customer relationships by guiding sales representatives in establishing rapport with key contacts and offering objective business analysis.
* Proactively address customer needs and develop tailored solutions.
* Conduct regular business reviews and interpret sales reports for identifying opportunities.
* Optimize account profitability and ROI through effective sales planning.
* Collaborate with sales team to develop account plans, present programs, and negotiate terms.
* Coordinate with distributors on logistics and prioritize customer needs.
* Provide insights to drive growth and communicate market information.
* Lead distributor sales team development through coaching and alignment of goals.
* Define business plans and ensure their implementation.
* Execute merchandising strategies aligned with brand plans and market intelligence.
* Monitor market trends, analyze sales data, and ensure policy compliance. Key job qualifications include: * Bachelor's degree.
* Minimum of 5 years' experience in sales, preferably in the retail and FMCG sectors.
* Experience and knowledge in both General Trade and/or Modern Trade.
* Strong background in operations, execution, and sales strategy.
* Experience in distributor management.
* Possession of a valid driver's license.
* Experience in managing the GMA and willingness to travel.