Data Business Analyst

Job Description

Job Title: Business Data Analyst

Work Set-up: US-Night Shift (8pm-5am MNL time), 1-2x a week Onsite (with Shuttle)

About Us: Marketing As A Services (MaaS) - Creative Process Outsourcing

Global B2B, MaaS CPO Company based in the PH! We convert innovative concepts and strategies into systematic approaches and procedures that yield tangible, reliable outcomes. Whether you seek to elevate your online presence, craft memorable digital experiences, or harness cutting-edge marketing tools to revolutionize your business, our team is fully committed to ensuring your success.

Job Summary:

We're in search of a skilled and seasoned Business Analyst to become an integral part of our Data & Analytics team, leading the charge in uncovering insights and guiding data-centric decision-making for our B2B clients. As the liaison between client requirements, actionable data analysis, and marketing strategies, you'll play a pivotal role in refining client marketing endeavors and maximizing return on investment.

Key Responsibilities:

• Actively engage and collaborate with stakeholders across all levels of the organization, including senior management.
• Gain a comprehensive understanding of clients' business objectives and pain points within their specific business landscape.
• Transform client requirements into tangible data needs and develop detailed analysis plans.
• Deliver data-driven insights and recommendations to clients, exerting influence on strategic decision-making processes.
• Identify and procure pertinent data from various marketing channels and internal systems.
• Execute data cleansing, transformation, and manipulation to ensure data accuracy and analysis readiness.
• Partner with the data operations team to establish and maintain streamlined data pipelines.
• Generate informative reports and dynamic dashboards using cutting-edge data visualization tools such as Power BI, Looker Studio, and Tableau.
• Apply statistical analysis methodologies to unveil trends, patterns, and correlations within the data.
• Monitor and evaluate key performance indicators (KPIs) related to marketing initiatives.
• Identify areas for enhancement through comprehensive data analysis and propose actionable optimization strategies.
• Collaborate closely with Marketing and Sales teams to impart data-driven insights and promote best practices.
• Develop and conduct internal training sessions focused on data analysis and interpretation.
• Remain abreast of the latest trends in B2B marketing and advancements in data analytics tools and methodologies.

Qualifications:

• 3-5+ years of experience in Business Analyst / Data Analyst role with strong stakeholder management experience
• Advanced skills in data visualization tools like Power BI, Looker Studio, Tableau, or other similar tools
• Advanced skills in delivering and organizing data using Excel with exposure in SQL, Python, or R highly preferred
• Strong analytical and problem-solving skills with a data-driven approach