Ads Specialist -

LOOKING FOR FILIPINO CITIZENS BASED IN THE PHILIPPINES

Position: Ads Specialist

Working Hours: 40 hours per week CST

Salary Range: 900 - 1, 500 USD

About the role:

This role will be responsible for the deployment, optimization, and reporting on the performance of our digital marketing strategy. We have 4 technology-enabled golf driving ranges ( in Dallas, TX, Kansas City, MO (2x facilities) and Brookfield, CT. 

We have a budgeted spend of $2,500 / month / site ($10,000 total across all sites / month) to deploy across all digital platforms. The role will work closely with Golf Ranch’s executive team.

Duties and Responsibilities:

• Funnel Development and Optimization:
• Design, implement, and optimize end-to-end marketing funnels across paid search, social and programmatic campaign management to drive lead generation and customer acquisition.
• Collaborate with cross-functional teams to align funnel strategies with overall marketing and sales objectives.

• Paid Search, Social, and Programmatic Campaign Management:
• Develop and execute paid search campaigns using platforms such as Google Ads.
• Plan, implement, and optimize paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Utilize audience segmentation and targeting strategies to maximize campaign effectiveness.

• Conversion Rate Optimization (CRO)
• Implement and oversee A/B testing initiatives to optimize ad creatives, landing pages, and other elements of the funnel.
• Work closely with the design and development teams to enhance user experience and conversion rates

• Performance Analysis and Reporting:
• Generate regular and ad-hoc reports on funnel performance, providing actionable insights and recommendations.
• Utilize data analysis to measure the impact of paid campaigns on lead quality, conversion rates, and overall marketing ROI.

Requirements

Requirements: 

• At least 3 years of experience in the same role. 
• Experience in Google Ads, Google Analytics, Meta/Facebook Business Manager, Linkedin Campaign Manager, and Hubspot
• Experience in creating reporting dashboards
• Experience in competitor analysis tools (analyzing performance vs. competitor ads)