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Position: Business Analyst Work shift: 8PM to 5AM (PH Time) | Monday to Friday Work setup: Hybrid (1 or 2x in a week RTO) Work location: Ortigas, Pasig City Timezone: US Type: Full time We're seeking a sharp and experienced Business Analyst to join our Data & Analytics team, spearheading insights and driving data-driven decision making for our B2B client. You'll be the bridge between client needs, actionable data analysis and marketing strategies, playing a crucial role in optimizing client marketing activities and maximizing client ROI. Duties and Responsibilities: ● Collaborations: o Active engagement and collaboration with business users from all levels including senior management. o Understand client's business objectives and pain points within their business landscape. o Translate client needs into measurable data requirements and analysis plans. o Present data-driven insights and recommendations to clients, influencing strategic decision-making. ● Data Acquisition and Processing: o Identify and source relevant data points from various marketing channels and internal systems. o Perform data cleaning, transformation, and manipulation to ensure data integrity and analysis readiness. o Work with the data operation team to establish and maintain efficient data pipelines. ● Data Analysis and Reporting: o Craft insightful reports and dashboards using advanced data visualization tools (Power BI, Looker Studio, Tableau, etc.). o Employ statistical analysis techniques to uncover trends, patterns, and correlations within data. ● Marketing Activities Optimization and Performance Measurement: o Track and analyze key performance indicators (KPIs) for marketing activities. o Identify areas for improvement based on data analysis and recommend actionable optimization strategies. ● Knowledge Sharing and Training: o Collaborate with Marketing and Sales teams to educate them on data-driven insights and best practices. o Develop and deliver internal training sessions on data analysis and interpretation. o Stay up-to-date with the latest B2B marketing trends and advancements in data analytics tools and techniques. Qualifications:
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