Marketing Analyst

Company : Nasdaq

Job Type : Full Time

Taguig

Number of Applicants

:

000+

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Job Description - Marketing Analyst

What will you be doing As a Marketing Analyst , you will be an instrumental part of our continued growth through data-driven decision-making. With the commitment to accuracy and top-notch data reporting, the analyst seeks, develops, pivotal initiatives for improved data efficiency and productivity. This role is responsible for measuring the Return-On-Investment of marketing channels and campaigns, creating scalable reports and dashboards, and run market and data analysis to identify revenue generation opportunities to provide actionable insights. This individual will collaborate with Marketing teammates and multi-functional groups based in offices all over the world. You are motivated by using data-driven insights to advise business decisions. You have a passion for marketing data and constantly explore new ways to improve reporting accuracy and intelligence. You embrace challenges and aren't afraid of changing directions if needed. With a strong background of working with numerous data sources to advise actionable insights.
Deliver Timely, Actionable Reporting to measure marketing performance and Return-On-Investment for marketing channels including email, web pages, events, webinars, display ads, social media, 3rd party content syndication, and more. Monitor and report campaign performance with granular tracking across relevant important metrics, including responses generated, MQLs, SAL, pipeline and closed Sales. Establish and maintain a regular reporting cadence of key measures.
Develop Scalable and Customized Dashboards tailored to different business functions including field marketers, digital marketers, content marketers, and various levels of partners from manager to executive leadership.
Perform Analysis and Provide Strategic Insights working with different source files and mapping the data using online tools and Excel to deliver objective insights on what the data is telling us. Run market and data analysis to identify revenue generation opportunities.
Handle Data Hygiene across marketing information including customer data and key marketing metrics with a focus on ensuring updated and 'clean' data in various platforms (Marketo, Marketo Measure, Salesforce, etc).
Improve Workflow Efficiency by maintaining documentation of reports and important metrics, using brief templates, channels, assets, vendors, reporting tools. Use project management tool to handle deliverables and collaborate with teams. Follow centralized process to ensure workflow efficiency and connect with stakeholders and managers in a timely fashion.
Creatively Problem Solve to resolve insights gaps and clearly articulate how to solve problems or answer questions with data.
Power a Data-Driven Culture, own and share data and reporting best practices with teams and bring improvement ideas to leadership that will improve efficiency and deliver outsized impact.
Who are we looking for
1-3 years of experience in analytics and reporting development for Sales or Marketing
New graduates with related educational background and internship experience will be considered
Experienced in analyzing marketing KPIs that align with lead-to-cash lifecycle and marketing channel data including: emails, PPC, LinkedIn, advertising, content syndication, events, webinars
Excellent attention to detail and highly organized
High proficiency with SQL and database management
Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools
Demonstrated ability to work well in a minimally supervised, fast-paced environment
Strong problem-solving skills, able to analyze issues from multiple perspectives and derive pragmatic and comprehensive solutions to problems
Strong working knowledge of Salesforce, CRM Analytics, PowerBI, Tableau, Marketo, and Microsoft Office Suite
Great teammate who can communicate optimally and energetically, bringing forth ideas, plans, and strategies to other stakeholders
Outstanding interpersonal and communication skills and the ability to work optimally across teams & multiple division stakeholders
Experience in generating process documentation and reports
Amenability to work in a mid-shift schedule
What will it be like working here Nasdaq is a vibrant and entrepreneurial company where everyone is encouraged to take initiative, challenge the status quo and take intelligent risks. We want everyone to feel welcome and bring their authentic self to work. Every day, we are building a culture where we all feel connected, supported and empowered. Nasdaq's Corporate Solutions empowers companies with technology and intelligence to innovate, grow, and stay ahead of the changing markets. We offer an integrated suite of market intelligence, analytics, and collaboration solutions that support business leaders around the globe. What do we offer you This is a permanent full-time role based in Bonifacio Global City, Taguig following a hybrid work model setup (2 in office days per week). You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create. In return, you will receive a competitive salary package, HMO coverage for you and your dependents, annual bonus, employee stock purchase plan, retirement plan, education reimbursement options, paid vacation and sick leave, subscription to eLearning platforms, fitness, wellness and more. What happens now If you think you would thrive in this role, then we would love to hear from you! Follow the link to apply, and one of our team members will be in touch. Come as You Are Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.