Marketing Channel Manager

Experience with Public Relations and media relations. Can create end to end campaigns. Experience with creating quality channels, looking for quality channels, and monitoring performance. Knows how to make something (product, brand, service) viral/publicity campaigns. Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.). Knows how to determine which platforms to advertise on and adapting campaigns accordingly. Managing all marketing campaign communications and establishing strong partner networks. Develop a B2B marketing strategy that targets potential channel partners Serve as a link between distribution and sales affiliates and a firm's marketing department Identify marketing opportunities that are useful to all channel partners Work with logistics and distribution to ensure there is enough product available for all channel partners Support channel partners with communications materials such as displays and product training Identify which products and services perform well in which channels and/or markets Find new channel partners, meeting with them, and negotiating contracts Manage and update contracts with channel partners Monitor each channel's performance and assess each regularly for sales and revenue growth Research market trends, industry standards, and competitors Develop corrective actions to potential competitive threats Create reports for stakeholders to forecast future performance for each channel Develop intermediary marketing collateral, including case studies and revenue reports Address problems with products or marketing materials reported by channel partners Work closely with account managers and marketing to support product positioning and branding initiatives Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns Report the progress of projects at major stages of their conception, creation, and execution Supervise the department's daily workflow, assign project workload, and monitor deadlines Perform other duties as assigned by management

JOB QUALIFICATIONS:

Bachelor’s degree in Marketing, Business Administration/Management, Advertising or any related field With a minimum of two (3) years’ work experience in Digital Marketing Full understanding of all social media platforms Incredible attention to detail In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends) Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Must be able to juggle multiple projects at the same time Knowledge of content management systems Excellent problem-solving skills Good research skills using the internet and professional networks Willing to work on weekends and on some occasions Benefits: Staff meals provided Schedule: 10 hour shift