Social Media & Digital Marketing Manager (Part-Time)

Employment Type: Part-Time, Independent Contractor

Work Model: Remote 

Work Hours: Flexible schedule with required overlap during 8:00 AM – 3:00 PM US Central Time (CT)

Role Overview

We are seeking a creative, analytical, and hands-on Part-Time Social Media & Digital Marketing Manager to drive brand awareness, grow digital audience engagement, and accelerate web traffic across our retail, wholesale, and e-commerce channels.

In this seat, you will own the end-to-end digital marketing workflow for a mission-driven brand with deep artisan partnerships. Working directly alongside the business owner, you will translate our brand story into compelling content across Meta (Facebook/Instagram), TikTok, and Pinterest. You will combine creative storytelling with performance marketing—repurposing short-form video assets, coordinating paid advertising campaigns, supporting PR/influencer outreach, and analyzing traffic trends to optimize conversion funnels.

Key Responsibilities

1. Social Media Strategy, Content Creation & Community Growth

• 
  

  Cross-Platform Management: Develop and execute a cohesive social media strategy across Facebook, Instagram, TikTok, and Pinterest aligned with core brand narrative and revenue goals.

  
  


• 
  

  Content Repurposing & Editing: Edit, format, and optimize existing photos, graphic assets, and short-form video reels/TikToks into high-engaging, platform-native content.

  
  


• 
  

  Storytelling & Engagement: Articulate the brand’s mission and artisan partnerships through compelling captions and visual assets, while actively monitoring and engaging with community comments and messages.

  
  

2. Paid Advertising & Performance Traffic Sourcing

• 
  

  Campaign Execution: Assist in launching, monitoring, and tracking paid advertising (PPC / Meta Ads / social ads) focused on traffic generation, lead capture, and e-commerce sales.

  
  


• 
  

  Performance Analytics: Monitor organic reach, engagement rates, click-through rates (CTR), and referral web traffic—providing regular metric reports and optimization recommendations to the owner.

  
  

3. PR, Influencer Coordination & Digital Outreach

• 
  

  Brand Partnerships: Identify and execute grassroots PR opportunities, brand collaborations, and influencer outreach initiatives to expand market reach.

  
  


• 
  

  Campaign Alignment: Coordinate digital marketing campaigns to support offline channels, including wholesale growth, retail partnerships, and pop-up events.

  
  

Required Skills & Qualifications

• 
  

  Digital Marketing Track Record: Proven professional experience managing multi-platform social media accounts and digital growth strategies for consumer, e-commerce, or lifestyle brands.

  
  


• 
  

  Platform Mastery: Deep operational knowledge of best practices, algorithms, and content trends across Facebook, Instagram, TikTok, and Pinterest.

  
  


• 
  

  Paid Ads & PPC Exposure: Practical understanding of paid ad campaigns, lead generation structures, and conversion tracking.

  
  


• 
  

  Content & Video Editing: Proficient in editing short-form video assets, adjusting graphics (using tools like Canva, CapCut, or Adobe Creative Suite), and repurposing visual media.

  
  


• 
  

  Communication & Sourcing: Excellent written English skills with strong brand-storytelling capabilities; based in Latin America, South Africa, or the Philippines with consistent availability during core US Central hours (8:00 AM – 3:00 PM CT).

  
  

Preferred Qualifications

• 
  

  Prior experience supporting artisan, sustainable, ethical fashion, e-commerce, or lifestyle consumer brands across retail and wholesale channels.

  
  


• 
  

  Experience in influencer outreach, PR coordination, and cross-cultural brand communications.

  
  

Success Metrics (KPIs)

• 
  

  Audience Engagement & Growth: Increasing organic reach, follower growth, and engagement metrics across primary social channels.

  
  


• 
  

  Traffic & Conversion Velocity: Driving consistent, qualified referral traffic to the e-commerce store via social channels and paid campaigns.

  
  


• 
  

  Execution & Output Consistency: Delivering scheduled content calendars, video assets, and performance reports on time without needing daily hand-holding.