VA - Paid Ads Specialist

We are looking for an experienced Paid Ads Specialist to manage and scale advertising campaigns across platforms like Meta (Facebook/Instagram), Google Ads, and TikTok Ads.

You should be data-driven, creative, and capable of handling campaigns from setup to optimization and reporting.

Responsibilities:

• Create, launch, and manage ad campaigns (Meta, Google, TikTok, YouTube, etc.)

• Conduct audience research, A/B testing, and funnel strategy

• Monitor daily performance metrics and optimize for results (CTR, CPA, ROAS)

• Write compelling ad copy and select high-converting creatives

• Report weekly performance results with clear KPIs

• Recommend strategies based on performance insights

• Collaborate with our content and creative teams

Qualifications:

• At least 2 years of experience managing paid ad campaigns

• Proven track record of improving ROAS and scaling ad accounts

• Experience with Meta Ads Manager, Google Ads, TikTok Ads

• Strong analytical skills with tools like Google Analytics and Looker Studio

• Ability to manage budgets efficiently

• Familiar with retargeting, custom audiences, pixels, and UTM tracking

• Fluent in English with strong written communication

• Must provide proof of previous campaigns, performance results, and ad creatives