Paid Social Strategist

Who We Are:

Delve Deeper is a performance media agency focused on the charity and nonprofit sector, partnering with organizations that invest $5M–$20M annually in media. We help mission-driven teams maximize impact through advanced digital strategies that drive measurable, scalable results.

Our expertise includes advanced analytics, intent-based audience segmentation, full-service media management, and personalized creative—delivering a fully integrated, data-driven approach to growth.

More than a vendor, we serve as a strategic partner, helping organizations solve complex media challenges and turn them into clear outcomes. With decades of leadership experience, Delve Deeper is a trusted voice in the charity space.

We’ve also been named Built In Colorado’s “Best Places to Work” for five consecutive years, reflecting a culture that values performance, growth, and people. As a privately owned company, we move quickly, support our team holistically, and create meaningful opportunities for advancement.

Here's What We're Looking For: 

We’re looking for a Paid Social Strategist who thinks like an investor, not a platform operator.

You don’t rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as tools—but you’re the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.

At Delve Deeper, everything is driven by a Start / Stop / Scale mindset. You’re constantly asking:

• What should we start testing next?


• What should we stop doing because it’s diluting performance?


• What should we scale because it’s working?

This is a leadership role within a pod structure. You’ll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.

Here’s What You’ll Do:

1. Own Performance (Start / Stop / Scale)

• Act as the decision-maker for where ad spend goes and why


• Continuously start new tests based on clear hypotheses and business goals


• Confidently stop tactics that dilute true ROI—even if they look strong in platform metrics


• Aggressively scale proven audiences, creatives, and placements until diminishing returns


• Treat every account like an investment portfolio—balancing efficiency and growth

2. Lead a Pod

• Manage and mentor a small team of specialists (typically 2–3)


• Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap


• Delegate work and QA not just for accuracy, but for quality of thinking


• Own performance across multiple clients and ensure each has a clear path to hitting targets

3. Design Paid Social Systems

• Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)


• Translate real-world audiences into platform-targetable segments


• Balance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structure


• Improve performance through better inputs: conversion signals, audiences, creative, and data feedback loops

4. Drive Creative & Audience Strategy

• Develop and test messaging frameworks tied to audience motivations


• Continuously start new creative angles, stop fatigued or low-quality messaging, and scale winning concepts


• Treat creative as a performance system—not just assets


• Partner closely with creative teams to guide direction and iteration

5. Turn Data Into Insight

• Go beyond reporting to explain what’s driving performance and what actions to take next


• Connect platform metrics to real business outcomes like revenue, LTV, and customer quality


• Identify when to start, stop, or scale based on data—not assumptions


• Provide clear, actionable insights that inform both internal decisions and client conversations

6. Build & Elevate the Team

• Coach specialists to think in terms of investments and tradeoffs—not just execution


• Reinforce the Start / Stop / Scale mindset in how the team approaches every decision


• Provide feedback that improves judgment, ownership, and strategic thinking


• Contribute to systems, training, and best practices across the team

Here’s What You Bring:

• 3–6 years of experience in paid social, performance marketing, or a similar analytical role


• Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)


• Strong analytical thinking and comfort working with data to drive decisions


• Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)


• A structured approach to testing and optimization using a Start / Stop / Scale mindset


• Attention to detail and a high standard for accuracy


• Comfort managing multiple accounts and priorities at once


• A collaborative mindset with the ability to lead and develop others

How Success Is Measured:

• Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improved


• Clear Start / Stop / Scale decisions drive performance over time


• Campaigns become more efficient—not just larger


• Creative systems produce repeatable winners


• Team members show growth in thinking, ownership, and execution 

What Delve Deeper Offers:

• Hybrid working model: three days in the office (Tuesday to Thursday)


• A competitive salary with opportunities for growth


• Private medical care at Medicover


• Multisport card


• Annual education budget of $250


• Generous employee referral program


• Catered office lunch every Tuesday


• Snacks and occasional breakfasts available in the office