Brand Communication Specialist

Your key responsibilities will be:

• Lead and implement local marketing campaigns, supporting centrally developed initiatives to maximize their effectiveness in the Polish market.


• Drive and execute local projects, including non-standard activations, particularly for key events such as Christmas, Back to School, and other major commercial campaigns.


• Coordinate brand communication related to licensing programs, oversee their in-store implementation, and monitor and evaluate performance.


• Collaborate with Retail Parks to identify synergies, develop joint promotional activities and communication plans, and coordinate related marketing initiatives.


• Support HUB projects by coordinating local activities and ensuring smooth execution in the Polish market.


• Create local marketing communications for special occasions, such as store anniversaries.


• Oversee day-to-day budget management for marketing projects and manage cooperation with external agencies and print vendors.


• Support the Regional Marketing Manager with ongoing and ad hoc projects.

Skills and experience we are looking for:

• Minimum 4 years of experience in a similar marketing role; experience in Trade Marketing and/or Brand Marketing is preferred.


• Bachelor's degree in Marketing, Communications, Business, or a related field.


• Knowledge of consumer promotions and data protection regulations.


• Good understanding of the advertising industry, as well as digital communication tools and marketing trends.


• Strong organizational and multitasking skills.


• Excellent communication skills and attention to detail.


• Advanced English proficiency is required.


• Proficiency in MS Office applications.


• Willingness to work in a hybrid model, spending at least 50% of working time in our Poznań office.

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.


• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!


• Life insurance on preferential terms, to feel secure.


• An extensive benefits platform offering a wide range of options - including medical care, sports cards, events, trips, shopping vouchers, and more.


• Discounts on purchases at Pepco stores -  get your favorite products at even better prices!


• Unlimited access to LinkedIn Learning (for IT - Udemy Business), giving you thousands of expert-led courses to support your professional development, build new skills, and learn at your own pace.


• The opportunity to improve language skills by working in an international environment.


• Free psychological, legal, and financial consultations as part of our employee support program -our employees' well-being is our top priority!


• Smart Lunch - meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.


• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.


• A social fund providing additional financial support to ensure security and assistance in various life situations.


• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge - despite being a large organization, we’ve maintained a warm, informal atmosphere.


• A role within a unique organizational culture - Pepcoolture - where our mission, vision, and values are the foundation of our everyday work.