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Join us as Business Development Manager - West Region
Reports to: Head of Country Executive Sales and Distribution Poland
Scope: National
Location: Poznań, Poland
Terms & Conditions: Full -time, right to work required;
JOB PURPOSE
This role exists to ensure perfect in‑store execution and drive competitive growth across the West region. You will lead a large field team, expand store coverage, and turn data into action so our brands win at shelf every day.
Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
Lead the sales execution strategy in the West region across Modern Trade and Traditional/Proxy channels for all Unilever divisions (FOOD/BPC/HC/IC).
Manage, inspire, and develop a field team of 100+ people, building daily execution excellence.
Expand store coverage by recruiting new stores, improving routes, and increasing distribution efficiency.
Partner with CDM, CCD, Catman, and Trade Marketing teams to develop in‑store solutions that increase brand penetration.
Lead the deployment and adoption of the Perfect Store program and ensure compliance.
Use data, technology, and reporting tools to track performance, identify gaps, and drive improvement.
Own budget management, securing effective ROI on trade and execution investments.
Build simple and efficient communication flows across the Executive Sales & Distribution team.
Support Key Account teams for Regional Local Chains (RLCH) on plans, trade terms, and execution, including select top‑to‑top meetings.
Improve reporting systems and sales tools to support daily field operations.
QUALIFICATIONS
2+ years leading field sales teams with significant people-management responsibility (4+ direct reports, 10+ total team members minimum).
Proven leadership, coaching, and capability-building experience in FMCG.
Strong stakeholder management with internal teams and external trade partners.
Experience in Traditional Trade and direct experience working with Regional Local Chains (RLCH) as a must.
Advanced Microsoft Excel and strong presentation skills.
Highly data-driven, able to work with execution KPIs, ROI, cost optimization, and basic P&L understanding.
PREFERRED QUALIFICATIONS
Experience in channel development or customer management for Regional Local Chains.
Previous work with Perfect Store or similar execution frameworks.
Ability to work with analytics/technology tools supporting field execution.
English language skills — nice to have.
OUR OFFER
Competitive annual bonus
Company car
Participation in the company share program
Private pension plan
Private medical care (Medicover)
Private life insurance (Unum)
Sports and wellness package (Benefit Systems)
Two additional vacation days
Access to the Unilever employee shop
Access to Legimi (e‑book platform)
Psychological support via the EAP platform
Hybrid working model: 3 days in the office / 2 days remote
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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