Commercial Manager Retail Bakery Products Poland

Vandemoortele is a leading European food group that manufactures and sells high-quality food products. Vandemoortele has two business lines; one in frozen bakery products and one in margarines, culinary oils and fats. The Vandemoortele headquarters are located in Ghent, Belgium.

To support our continuous growth in Bakery in Poland, we are looking for a Commercial Manager Retail Bakery Products Poland 

Key responsibilites :

Commercial strategy: Define and execute the retail go-to-market strategy, translating it into targets and action plans per key account, product group and market segment. Drive market penetration and category leadership in the retail channel 

Key account management: Build and maintain strong relationships with retail key accounts. Negotiate annual agreements, promotional plans and listing strategies. Ensure optimal shelf presence and category positioning 

Revenue & profitability: Achieve budgeted targets for turnover, volume development and gross margin. Set and manage pricing strategy, promotional effectiveness and trade spend within the retail channel 

Market intelligence: Monitor retail market trends, competition, pricing levels and consumer behaviour. Translate insights into actionable commercial recommendations and corrective actions 

People leadership: Lead, coach and develop the retail sales team including Key Account Managers. Foster accountability, engagement and commercial excellence across the team 

Cross-functional coordination: Coordinate with Marketing, Supply Chain, Customer Care and R&D to support the regional rollout of centrally approved product launches, promotions and demand planning. Collaborate with the central BP Marketing team on campaign execution and market feedback

Candidate profile :

• Proven track record as a successful commercial leader (min 7years), consistently delivering above-market sales growth and sustainable business expansion throughout their career; developing teams 

• Demonstrated people leadership experience managing and developing teams, including remote and geographically dispersed sales organizations. 

• Strong track record of driving profitable growth in businesses with a minimum annual turnover of €10 million, consistently achieving revenue, volume and margin targets. 

• Master’s degree (Economic or Business Management preferred)   

• Strategic mindset combined with strong analytical and financial acumen, entrepreneurial, market orientated.  

• Excellent negotiation, communication and leadership skills.  

• Fluent English, Polish native