Consumer & Market Insights Specialist

Your main responsibilities:

• Conducting market research studies (qualitative and quantitative ones) with external Providers like market research agencies:


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  Diagnosing the internal stakeholders' needs

  
  


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  Preparing briefs for market research studies

  
  


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  Comparing offers and prices from Providers

  
  


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  Supervision over the whole market research process which includes e.g.:

  
  
  
  
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    Preparation / co-creation of questionnaires and qualitative study guidelines.

    
    
  
  
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    Writing a topline / report / presentation/ executive summaries (or verbal debriefs).

    
    
  
  
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    Presenting the topline / report / presentation / executive summaries (on your own, or by the external Providers).

    
    
  
  
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    Adding expert, in-depth conclusions and actionable business insights.

    
    
  
  
  
  

(These market research studies can be either single-country and international one, either B2C and B2B ones)

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  Consulting ideas for new products, services, brands, advertisements and campaigns: providing consumer & shopper point of view on Allegro new ideas.

  
  


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  Evaluating effectiveness of Allegro products, services, brands, advertisements, and campaigns.

  
  

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  Providing KPI’s for various Allegro activities.

  
  


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  Benchmarking these various Allegro activities.

  
  

This is the right job for you if:

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  You have 2–4 years of experience in market research, consumer insights or data analytics.

  
  


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  You hold a Bachelor's degree in Marketing, Business, Sociology, or a related field.

  
  


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  You have a solid understanding of both qualitative and quantitative research methodologies.

  
  


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  You are experienced in designing questionnaires, defining sample sizes, and coordinating fieldwork.

  
  


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  You can independently manage end-to-end research projects, from briefing to reporting.

  
  


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  You are proficient in Excel, PowerPoint, and statistical tools used for data analysis.

  
  


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  You have hands-on experience with survey platforms and market research tools.

  
  


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  You can translate complex data into clear, visually engaging insights and presentations.

  
  


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  You take ownership of projects and ensure their successful execution and delivery.

  
  


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  You are able to prepare insightful reports and turn research findings into actionable recommendations.

  
  


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  You enjoy collaborating with stakeholders and bringing the consumer perspective into business decisions.

  
  


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  You communicate insights clearly and ensure shared understanding across teams.

  
  


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  You can independently identify business or communication challenges and recommend appropriate actions.

  
  


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  You know how to prioritize key findings and connect them with broader brand strategy.

  
  


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  You are comfortable working with both internal teams and external research partners.

  
  


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  You enjoy co-creating strategies and transforming insights into tangible business actions.

  
  

What we offer:

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.


• Annual bonus based on your annual performance and company results.


• Well-located office in Warsaw (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).


• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).


• English classes that we pay for related to the specific nature of your job.


• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.


• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.


• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy. 
  
  And that's just the beginning! You can read more about the benefits here.