Customer Marketing Manager

CUSTOMER MARKETING MANAGER – COLOR BRANDS

CUSTOMER MARKETING / TRADE MARKETING
Poland

As our Customer Marketing Manager – Color Brands, you will drive the promotional strategy and commercial activation plans for Coty’s Color portfolio, partnering closely with Sales and key customers to accelerate growth, maximize ROI, and strengthen market performance.

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Customer Marketing Manager, you play a critical role in translating brand strategies into winning customer activation plans. You will lead promotional planning, monitor performance, manage budgets, and develop data‑driven recommendations that support sustainable growth across key retail and e‑commerce channels.

You will be responsible for:

1. Promotional Strategy & Customer Activation

• Lead the promotional strategy for Coty’s Color brands, including Rimmel, Max Factor, Bourjois, Sally Hansen, and Miss Sporty across Rossmann and E‑commerce channels.


• Develop effective promotional mechanisms and trade activation programs designed to maximize growth and return on investment.


• Translate brand priorities into customer‑focused activation plans.

2. Trade Marketing Planning & Execution

• Develop annual Trade Marketing plans aligned with brand strategies and business objectives.


• Provide Customer Marketing input into New Product Implementation processes.


• Support launch strategy development and execution in close partnership with Sales teams.

3. Performance Management & Analytics

• Monitor customer P&L performance and sell‑out results on an ongoing basis.


• Identify opportunities to improve commercial and financial KPIs.


• Analyze market trends and competitor activities to understand key performance drivers.


• Build data‑driven recommendations and actionable growth plans.

4. Budget & Stakeholder Management

• Manage the Trade Marketing budget for assigned customers.


• Collaborate closely with Commercial functions and key customer stakeholders.


• Ensure strong alignment between customer objectives and brand priorities.

YOU ARE A COTY FIT

As a commercially minded marketing professional, you combine strong analytical capabilities with a passion for customer activation and category growth.

Your skills and experience include:

• 4–5 years of experience in Customer Marketing, Trade Marketing, Marketing, or Sales within the FMCG industry.


• Experience leading or managing teams is considered an advantage.


• Strong understanding of trade marketing tools and their impact on sales performance.


• Strong analytical mindset and experience building data‑driven selling stories.


• Excellent presentation skills and experience using AC Nielsen tools.


• Fluent English, both written and spoken.


• Strong planning, organizational, and prioritization skills.


• Advanced MS Office skills, particularly Excel and PowerPoint.


• Passion for the beauty industry is a plus.

If you’re ready to shape the future of Coty’s Color brands and drive customer growth through impactful activation strategies, we want you on our team!

WHAT WE OFFER

This role offers strong visibility across both customer and brand organizations, with the opportunity to influence key commercial decisions.

• Opportunity to build your career within a dynamic and growing international company.


• Hybrid working model.


• Attractive benefits package.


• Collaborative and supportive working environment.


• Exposure to globally recognized beauty brands and international stakeholders.

ABOUT US

Our people make us who we are. At Coty, we celebrate diversity, fearless kindness, and bold thinking—creating an inclusive workplace where everyone can be their authentic self while helping shape the future of beauty.