E-Retail & Omnichannel Associate

Join the Fun and Power Up Our Digital Play! 

At Mattel, we believe play is serious business! We’re on the hunt for an E-Retail & Omnichannel Associate to bring our amazing brands to life across e-commerce platforms. If you love digital marketing, know your way around online retail media, and get excited about driving sales with creative campaigns, then this is your chance to play a key role in our team. 

What’s in the Toy Box? 

As our E-Retail & Omnichannel Associate, you’ll be responsible for planning, executing and optimizing digital media campaigns across leading platforms like Allegro (Poland & expansion markets), and omnichannel Smyk, Media Expert, Empik etc. Your goal will be to enhance brand awareness, product visibility, and online sales through paid media strategies.

Key Responsibilities:

Media Planning & Execution 

• Develop and execute e-retail media plans (from Sponsored Ads and Display banners to Programmatic, mailing, SOME etc.
• Identify the relevant target audiences (parents, gift givers, fans & collectors) and optimum ways to reach them

Assets Management 

• Create and manage assets for all brand campaigns in line with trade and media plans for omnichannel customers (on website and other media formats on external digital)
• Allegro assets management and analitics incl target groups; mailing; push + exploring 1st party data
• E-shop listing and priorities by Customers (Mattel shop) regular calls with global team
• Working on delivering formats and assets for ecom & e-retail campaigns run across paid digital touchpoints as marketplaces platforms (desktop & mobile) and external display, programmatic, mailings, social media, Google Ads (SEM, Demand Gen, Pmax etc.)

Monitoring, Optimization, and Reporting 

• Monitor and manage the effectiveness per each campaign, placement and targeting
• ​​​​​​​Track and analyze key performance indicators (ROAS, CPC, CTR etc) and campaign assets based on trade marketing plan
• Monitor product rankings and ad placements to improve visibility and maximize conversions
• Prepare weekly/monthly reports on campaign performance, providing insights and recommendations to relevant teams.

Market & Competitor Insights 

• Monitor competitor brands and their retail media strategies to identify opportunities. 
• ​​​​​​​Stay up to date with changes in the digital world (eg.platform algorithm changes, new ad formats, new trends in e-commerce etc)
• Actively search for new opportunities on shoppers’ activations, monitoring retail media, competitors campaigns, exploring new possibilities within retail media

Collaboration 

• Work closely with marketing and sales teams to align media plans with overall business targets 
• ​​​​​​​Coordinate with toy retailers, marketplace account managers, and external agencies to optimize advertising placements. 

What we expect:

• Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field. 
• 2-5 years of experience in e-commerce advertising, digital marketing or retail media. 
• Fluency in English
• Ability to analyze campaign data and optimize for performance and ROI

Other:

• True interest for digital media with understanding of performance marketing and enthusiasm for learning
• ​​​​​​​Strong project management and multitasking skills
• Excellent communication and collaboration abilities

Why Join Us? 

• Work with globally recognized brands. 
• Be part of a dynamic, creative, and fun work environment. 
• Opportunities for continuous learning and career growth. 
• A company culture where play and innovation go hand in hand. 

Ready to take your digital marketing skills to the next level? Apply now and help us create impactful e-commerce campaigns.