Paid Media Specialist

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs.  With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.

Location(s)

Job Description

About PerkinElmer

PerkinElmer enables scientists, researchers, and professionals across the globe to accelerate discovery and improve lives. We’re building a world-class digital marketing organization that connects our innovations with audiences through impactful, data-driven media campaigns.

Position Overview

We are seeking a Paid Media Specialist to lead and coordinate PerkinElmer’s external media partnerships, managing relationships with industry websites, programmatic networks, and digital publishers.

This role will execute digital media buys to drive brand awareness, audience engagement, and qualified traffic while ensuring campaigns meet budget, targeting, and performance goals. The 3rd Party Media Specialist will also collaborate closely with the Marketing Analyst to ensure all paid media campaigns are consistently optimized for performance and efficiency, as well as the Regional Marketing Managers.

Key Responsibilities

• Manage external media partners, including industry websites, programmatic platforms, and sponsored content providers.
• Develop and execute paid media plans aligned with campaign objectives, audience segments, and business goals.
• Negotiate media packages and placements to ensure cost efficiency and optimal exposure.
• Coordinate creative asset delivery, ensuring timely and accurate campaign launches across all partners.
• Collaborate with internal stakeholders and external vendors to align on messaging, targeting, and measurement strategies.
• Monitor and optimize campaign performance across publishers and platforms, ensuring KPIs are met or exceeded.
• Work in close partnership with the Marketing Analyst to analyze data, identify trends, and drive continuous campaign optimization across all channels.
• Track and report on performance metrics such as impressions, CTR, conversion rates, and ROI.
• Identify new partnership opportunities and recommend innovative channels for brand growth.
• Ensure adherence to brand guidelines, data privacy standards, and compliance requirements.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience managing media partnerships or programmatic campaigns in a B2B environment.
• Strong vendor management skills.
• Proficiency in campaign tracking and performance analytics.
• Familiarity with programmatic buying platforms, DSPs, and ad servers.
• Excellent organizational and communication skills, with a focus on cross-team collaboration.
• Analytical mindset with the ability to interpret data and make optimization recommendations.

Why Join Us

At PerkinElmer, you’ll have the opportunity to drive digital visibility and engagement through smart media strategy and execution. Join a mission-driven company where innovation, science, and creativity intersect — and where your digital expertise makes a real impact.

Apply today to join PerkinElmer as a Paid Media Specialist and help us grow our global digital reach through strategic partnerships and performance-driven media execution.