Regional Communications Specialist

Mission

To give the region a dedicated communications partner - protecting brand visibility and corporate reputation locally while keeping employees and stakeholders connected to the wider business through timely, relevant communication.
 

Main accountabilities

Internal communications & engagement

• Cascade Group and regional communication initiatives.
• Actively identify and develop regional communication opportunities (success stories and business updates).
• Safeguard brand and messaging for organisational updates, events and engagement activities.

Stakeholder partnership & support

• Build strong relationships with, and support, regional leaders with communication planning and execution.
• Contribute to PMI phases of acquisitions with onboarding communications, including the development of collateral.
• Advise stakeholders on communication approaches, messaging, and channel selection.

External communications & media relations

• Distribute approved press releases through the official channels.
• Spot opportunities for, and develop content for media interviews, advertorials, and corporate publications.
• Coordinate external communication activities with regional leadership, Group Communications, and relevant business stakeholders.
• Help safeguard consistent application of corporate messaging and brand guidelines.

Social media & digital communications

• Develop regional content for social media channels and coordinate content planning and publishing.
• Digital fluency - help monitor performance and identify opportunities to improve reach and engagement across social and digital channels.
• Support regional content management across digital channels and platforms.

Brand stewardship & communication excellence

• Ensure communications align with brand standards and governance principles.
• Apply communication best practices, templates and guidelines.
• Support the measurement and continuous improvement of communication activities.
• Stay informed about communication trends, tools, and emerging technologies.
   

Experience & Education

• Education - bachelor's or master's degree in communications, Journalism, Marketing, Public Relations or a related field (or equivalent by experience).
• Experience - 3-5 years of experience in corporate communications, internal communications, public relations, or related fields.
• Communication & stakeholder skills - Strong writing, editing and storytelling skills; strong interpersonal and stakeholder management skills; comfortable working with senior leaders and C-level stakeholders; hands-on, proactive and solution-oriented mindset; strong organisational and project management skills.
• Digital & Systems Experience with Microsoft 365 and SharePoint. Experience with CRM systems, Meltwater and Agora Pulse is an advantage.
• Language skills - Ability to communicate effectively in English, both verbally and in writing, with colleagues, customers, principals, and other stakeholders.

Key Performance Indicators

• Effectiveness of regional communication campaigns.
• Employee engagement and communication reach.
• Timeliness and quality of communication deliverables.
• Media coverage and external visibility.
• Social media engagement and content performance.
• Stakeholder satisfaction.