Key Responsibilities
· Partner with business teams to gather, analyze, and document business and functional requirements.
· Act as a liaison between stakeholders, Salesforce developers, and technical architects to ensure alignment.
· Own and refine user stories, acceptance criteria, and business process flows using tools such as Jira and Confluence.
· Write clear, structured user stories following the format: “As a [role], I want to [action], so that I can [outcome].”
· Facilitate requirement reviews and acceptance with business users.
· Create, manage, and prioritize the product backlog, ensuring it reflects the product vision and evolving business needs.
· Collaborate with cross-functional teams (analysts, developers, QA) to deliver high-quality solutions on time and within budget.
· Provide hands-on Salesforce configuration support and testing; support UAT planning and execution.
· Lead RUN activities for Service Cloud, Sales Cloud, and Media Cloud, ensuring tickets are properly managed, refined, and allocated.
· Work closely with offshore teams (primarily India), ensuring effective communication, priority alignment, and high-quality delivery.
· Drive continuous improvement initiatives and propose enhancements aligned with business goals.
· Maintain strong knowledge of Salesforce Media Cloud, Salesforce Industries (Vlocity), and relevant declarative capabilities.
· Support data quality initiatives and create reports/dashboards that meet stakeholder needs.
· Stay up to date on Salesforce releases and recommend relevant improvements.
Required Qualifications
· 5+ years of experience as a Salesforce Business Analyst, Functional Consultant, or Product Owner.
· Strong understanding of the Salesforce platform, particularly Sales, Service Cloud, Vlocity (Salesforce industries) and declarative configuration.
· Demonstrated experience translating complex business requirements into scalable Salesforce solutions.
· Salesforce Administrator and App Builder certifications
· Excellent communication, documentation, and stakeholder-management skills.
· Experience working with agile methodologies.
· Proven experience working with offshore teams (preferably India), with strong coordination and prioritization abilities.