SEM Senior Specialist

What does this role involve:

• Manage and optimize sponsored campaigns in Google Ads and other platforms to maximize ROI

• Develop and implement PPC campaign strategies across various platforms such as Google Ads, Microsoft Ads, and price comparison platforms

• Analyze campaign performance data to extract actionable insights and optimize future campaigns

• Prepare detailed reports and dashboards for stakeholders, showcasing KPIs, trends, and recommendations

• Plan and allocate PPC budgets effectively to ensure efficient use of resources across different campaigns and channels

• Automate processes to improve operational efficiency and streamline workflows

• Conduct A/B tests, implement data-driven solutions, and develop long-term strategies to ensure sustained growth in performance metrics

• Monitor competitor activities, stay updated on industry trends, and proactively identify new opportunities

• Collaborate effectively with cross-functional teams, including marketing, customer support, product development, and technology

• Proactively participate in building internal optimization tools

• Balance creative and analytical approaches to deliver high-quality performance under time pressure

We are looking for people who:

• Proven experience in managing SEM campaigns, particularly in Google Ads and Microsoft Ads, ideally within an e-commerce environment

• Strong analytical thinking with the ability to budget, forecast, and analyze campaign performance

• Ability to work independently, take initiative, and drive projects forward

• Adaptability to changing conditions, openness to process improvements, and skilled in creative problem-solving and process design

• Excellent collaboration and communication skills to effectively work with teams and stakeholders

• Proficiency with tools such as Google Ads Manager, Google Ads Editor, Google Looker Studio

• English (C2) and Polish (native)

What we offer:

• A hybrid work model. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

• Annual bonus up to 10% of the annual salary gross (depending on your annual assessment and the company's results)

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

• English classes that we pay for related to the specific nature of your job

• Working in a team you can always count on — we have on board top-class specialists and experts in their areas of expertise

• A high degree of autonomy in terms of organizing your team’s work; we encourage you to develop continuously and try out new things

• Training budget and an internal educational platform, MindUp (including training courses on work organization, means of communications, motivation to work and various technologies and subject-matter issues)

• If you want to learn more, check it out

Do you want to get to know us better? Listen Allegro Podcast

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