Senior Marketing Automation Specialist

Your main responsibilities:

1. Strategy & Marketing Automation

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  Designing, implementing, and managing dozens of multi-stage automation scenarios (including email, push, webflows, Tinkerbell, and other channels).

  
  


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  Creating advanced communication pathways based on triggers, dynamic content, and complex customer behavior scenarios.

  
  


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  Executing and supporting key promotional campaigns, sales events 

  
  

2. Analytics, A/B Testing & Data Management

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  Analyzing customer behavior and key performance metrics (OR, CTR, conversion rates, GMV) to drive continuous performance optimization.

  
  


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  Designing and conducting A/B/X tests, drawing data-driven conclusions, and providing recommendations for future campaigns.

  
  

3. Budget Management & Ownership

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  Full ownership over an assigned foreign market (e.g., IE)—responsible for budget execution, campaign planning, delivering target GMV metrics, and improving Customer Lifetime Value (CLV).

  
  

4. Collaboration & Mentorship

This is the right job for you if:

Education & Experience:

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  Bachelor's or Master's degree.

  
  


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  Minimum of 4 years of experience in Marketing Automation (experience in E-commerce / CVM is a plus).

  
  


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  Practical proficiency with advanced, enterprise-grade Marketing Automation tools.

  
  

Language Skills:

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  Fluency in English and Polish (both written and spoken).

  
  

Technical Skills & Knowledge:

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  Advanced knowledge of Marketing Automation platforms and solutions.

  
  


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  Strong background in data analytics, database segmentation techniques, and data-driven process optimization.

  
  


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  Practical experience in managing marketing budgets and targeting campaigns to relevant customer segments.

  
  

Soft Skills & Competencies:

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  Data-Driven Mindset

  
  


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  Strategic Thinking

  
  


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  Problem-Solving & Decision-Making

  
  


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  Creativity & Innovation

  
  

What we offer:

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  Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.

  
  


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  Annual bonus based on your annual performance and company results.

  
  


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  Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).

  
  


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  A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).

  
  


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  English classes that we pay for related to the specific nature of your job.

  
  


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  A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.

  
  


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  An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.

  
  


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  Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

  
  

Send us your CV and… see you at Allegro!