Senior Performance Marketing Lead, AI

Opera is reimagining what the browser can be. With Opera Neon, we're building the future of AI-powered browsing - an experience that understands user intent, performs tasks, and creates content.

We’re looking for a Senior Performance Marketing Lead to drive global growth and scale our AI subscription services. In this high-impact role, you’ll own full-funnel strategies that turn millions of free users into loyal subscribers across Opera’s browser ecosystem. You’ll be a key voice in shaping how we package, price, and promote the next generation of AI experiences.

Role & Responsibilities:

• Lead and execute global growth strategies to scale paid AI subscriptions across Opera's browser portfolio (desktop & mobile).


• Define and test compelling value propositions, pricing strategies, and messaging frameworks tailored to user segments and markets.


• Optimize the in-browser conversion funnel through iterative A/B testing, behavioral insights, and UX improvements.


• Partner with Product, Design, and Engineering to embed monetization features directly into the product experience.


• Collaborate with Performance Marketing and CRM teams to deliver high-impact cross-channel campaigns (paid, owned, earned).


• Drive go-to-market execution for new AI services, bundles, and localized offers.


• Track and report on KPIs; translate user and campaign data into actionable growth experiments.


• Identify and support partnership opportunities that amplify reach and deliver incremental value.

Job Requirements:

• 5+ years of hands-on experience in performance marketing, growth, or subscription monetization, ideally in consumer tech, SaaS, or mobile apps.
  


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  Proven ability to scale paid acquisition campaigns across channels such as Google Ads, Meta, TikTok, and programmatic platforms.
  


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  Strong understanding of attribution models, CAC/LTV metrics, and campaign optimization techniques.


• Proven track record of acquiring and retaining paying users at scale through data-driven marketing strategies.


• Experience running and analyzing experiments (A/B tests, funnel optimizations, offer tests).


• Hands-on with tools like Google Analytics, Mixpanel, Amplitude, or similar.


• Experience working closely with media buying, creative, and analytics teams to optimize ad performance and conversion flows.


• Collaborative mindset - comfortable working cross-functionally with product, analytics, design, and engineering.

An Ideal Candidate’s Profile:

• Experience marketing AI tools or browser-based products.


• Familiarity with pricing and packaging of subscription services.


• Global or multi-market campaign experience.

Interested?

We are actively reviewing applications, so apply now! We are looking forward to hearing from you.