Senior Specialist, Digital Communications

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! 

Learn more about us as a workplace upm.com/careers

We are looking for a Senior Specialist, Digital Communications located in UPM Business Hub Wrocław, Poland.

Greetings from your future manager

“UPM Marketing Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end-to-end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together. We are excited to welcome a Senior Specialist, Digital Communications – a digital enthusiast ready to strengthen our internal and external publishing platforms, develop our CMS landscape, and enable a global community of content publishers. If shaping the future of UPM’s digital channels inspires you, we’d love you to join our Digital Marketing Enablement team!” -  Katarzyna Paprzycka Team Leader, Digital Marketing Enablement

What you will do

• Act as the key user for our SharePoint intranet, offering daily support to content creators and site managing editors on both technical and content matters. You will manage and support intranet projects such as site migrations and new site implementations
• Handle admin and governance tasks such as access requests, content review process, and intranet analytics. You have an important role in ensuring our intranet is up to date, aligned with the concept, user-friendly and AI-compatible
• Drive intranet platform development as part of our development group by operationalizing development initiatives, staying current with Microsoft updates, and training and engaging our content creator network
• Manage, publish and optimize web content in UPM CMS environments, ensuring alignment with brand, UX, accessibility, SEO and GEO standards, including support for quarterly results publishing
• Serve as administrator of Jira and Confluence, managing permissions, spaces, workflows and documentation structures to support efficient digital marketing and publishing processes
• Ensure effective partner communication with external vendors, supporting alignment, governance, and successful delivery of intranet and CMS development initiatives

Who you are

• You have a very good command of and hands-on experience with SharePoint platforms and M365 tools or another leading intranet platform (preferably in a large B2B organization)
• You have experience working with CMS environments in a large company, including web publishing and CMS workflows
• You have a good understanding of usability, metadata, and content structures in a CMS-driven environment
• You have a bachelor’s degree in communications or an equivalent field
• You have a good understanding of internal communication principles and their application in an intranet environment
• You have an analytical and proactive mindset with strong attention to detail, and you are a natural problem solver with a willingness to learn and develop
• You have strong interpersonal skills and the ability to work effectively with cross-functional teams and external partners in a complex, multi-task environment
• You have at least C1-level proficiency in English (verbal and written) to collaborate with global stakeholders. Polish is considered an asset

This is what we offer to you 

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working

Additional information

The position is located in UPM Business HUB Wrocław, Poland.

This job requires regular work from office every week in hybrid working model.

The position holder will report to Team Leader, Digital marketing enablement at UPM Business Hub Poland.

Please apply via the link above and attach your CV in English latest till June 27, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact HR Service Center at [email protected] or tel. +48123999499.

If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/  

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.

What makes us unique? The Finnish leadership culture encourages people in personal growth and self-development, and our values - trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are inspired by the limitless opportunities of the bioeconomy and we lead the way towards a future beyond fossils. Got interested? Join us on this exciting path! #growthwithUPM

If you wish to get more insight about who we are, check out this page!

UPM – we renew the everyday 
Read more: upm.com

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